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Indian handloom industry : potential and prospects
Kumar, Ashish (ed.); Kaur, Simaran (ed.) - Export Import Bank of India - 2018
Persistent link: https://www.econbiz.de/10012062101
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Enhancing exports of technical textiles
Kumar, Ashish (ed.); Mazumdar, Rahul (ed.);  … - Export Import Bank of India - 2018
Persistent link: https://www.econbiz.de/10012062594
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Pharmaceutical industry : regulatory landscape and opportunities for Indian exporters
Prahalathan, S. (ed.); Kumar, Ashish (ed.);  … - 2018
Persistent link: https://www.econbiz.de/10011987163
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Exports from Uttar Pradesh : trends, opportunities and policy perspectives
Kumar, Ashish (ed.); Mazumdar, Rahul (ed.); Jahanwi (ed.);  … - 2018
Persistent link: https://www.econbiz.de/10011987275
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Exchange rate dynamics and its impact on India's exports to USA and EU : an assessment
Kumar, Ashish (ed.); Jahanwi (ed.) - Export Import Bank of India - 2018
Persistent link: https://www.econbiz.de/10012019740
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Modeling the relationship between firm and user generated content and the stages of the marketing funnel
Colicev, Anatoli; Kumar, Ashish; O'Connor, Peter - In: International journal of research in marketing : IJRM ; … 36 (2019) 1, pp. 100-116
Persistent link: https://www.econbiz.de/10012016493
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Extending the boundaries of corporate branding : an exploratory study of the influence of brand familiarity in recruitment practices through social media by B2B firms
Kumar, Ashish; Möller, K. E. Kristian - In: Corporate reputation review : an international journal 21 (2018) 3, pp. 101-114
Persistent link: https://www.econbiz.de/10011915390
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A comparative study of creation of self-brand connection amongst well-liked, new, and unfavorable brands
Teck Ming Tan; Salo, Jari; Juntunen, Jouni; Kumar, Ashish - In: Journal of business research : JBR 92 (2018), pp. 71-80
Persistent link: https://www.econbiz.de/10011925270
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Revitalising trade finance: development banks and export credit agencies at the vanguard
Kumar, Ashish (ed.); Jahanwi (ed.) - 2018
Persistent link: https://www.econbiz.de/10011878418
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Effects of link placements in email newsletters on their click-through rate
Kumar, Ashish; Salo, Jari - In: Journal of marketing communications 24 (2018) 5, pp. 535-548
Persistent link: https://www.econbiz.de/10011880801