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61
The future of research on customer-to-customer interaction (CCI)
Nicholls, Richard
- In:
A Research Agenda for Service Marketing
,
(pp. 183-221)
.
2024
Persistent link: https://www.econbiz.de/10014517969
Saved in:
62
Delving into the behaviour of sharing economy consumers : a literature review
Grieco, Cecilia
;
Palagonia, Chiara
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 162-179
Persistent link: https://www.econbiz.de/10014519711
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63
Customers' satisfaction as a critical success factor in halal tourism : literature review and research agenda
Ekka, Punit Moris
;
Bhardwaj, Shikha
- In:
Journal of Islamic marketing
15
(
2024
)
8
,
pp. 2069-2085
Persistent link: https://www.econbiz.de/10015064001
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64
Augmented reality in marketing : a close look at the current landscape and future possibilities
Javeed, Syed
;
Rasool, Gowhar
;
Pathania, Anjali
- In:
Marketing intelligence & planning
42
(
2024
)
4
,
pp. 725-745
Persistent link: https://www.econbiz.de/10015056899
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65
A systematic review and future research agenda for sustainable fashion in the apparel industry
Sinha, Pragati
;
Sharma, Monica
;
Agrawal, Rajeev
- In:
Benchmarking : an international journal
30
(
2023
)
9
,
pp. 3482-3507
Persistent link: https://www.econbiz.de/10014502489
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66
Consumer behavior research in the 21st century : clusters, themes, and future research agenda
Ma, Zhenzhong
;
Guo, Guangrui
;
Lei, Jing
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014465609
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67
Towards a typology of logistics "work" beyond formal employment : a synthesised literature review
Wang, Xueqin
;
Yuen, Kum Fai
- In:
International journal of physical distribution and …
53
(
2023
)
10
,
pp. 1101-1128
Persistent link: https://www.econbiz.de/10014466317
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68
State of research on gamification for online consumers in SCOPUS indexed marketing journals
Dutta, Nirankush
;
Negi, Srishti
- In:
Selected Papers from the 10th International Conference …
,
(pp. 3-12)
.
2024
Persistent link: https://www.econbiz.de/10015063589
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69
Factors affecting attitude and purchase intention towards cause-related marketing : a systematic literature review using TCCM approach
Pandey, Prasant Kumar
;
Bajpai, Naval
;
Tiwari, Abhijeet V.
- In:
International review on public and non-profit marketing
21
(
2024
)
2
,
pp. 479-509
Persistent link: https://www.econbiz.de/10015080794
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70
Assessing customer satisfaction of the modern grocery platform by using e-Servqual
Restuputri, Dian Palupi
;
Pratiwi, Marsha Ayuningtyas
; …
- In:
Customer relationship management : methods, …
,
(pp. 39-65)
.
2024
Persistent link: https://www.econbiz.de/10015072360
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