Augmented reality in marketing : a close look at the current landscape and future possibilities
Year of publication: |
2024
|
---|---|
Authors: | Javeed, Syed ; Rasool, Gowhar ; Pathania, Anjali |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 42.2024, 4, p. 725-745
|
Subject: | Augmented reality marketing | Bibliometric analysis | Consumer interaction | Digital marketing | Literature review | Bibliometrie | Bibliometrics | Marketing | Online-Marketing | Internet marketing | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour |
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