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Digitalization-enabled evolution of customer value creation : an executive view in financial services

Lähteenmäki, Ilkka; Nätti, Satu; Saraniemi, Saila - In: Journal of business research : JBR 146 (2022), pp. 504-517

Persistent link: https://www.econbiz.de/10013271435

Categorizing humorous employer brand message in a small company's online job ads

Oikarinen, Eeva-Liisa; Saraniemi, Saila - In: Corporate reputation review : an international journal 19 (2016) 3, pp. 198-218

Persistent link: https://www.econbiz.de/10011601142

Engaging non-active consumers to use mobile financial services : a developed country perspective

Komulainen, Hanna; Saraniemi, Saila; Ulkuniemi, Pauliina - In: Marketing and mobile financial services : a global …, (pp. 27-49). 2019

Persistent link: https://www.econbiz.de/10012003442

Exploring potential changes in the business model : the impacts of using human-centered personal data as a resource

Huhtala, Tero Tapio; Pikkarainen, Minna; Saraniemi, Saila - In: Journal of business models : JOBM 7 (2019) 2, pp. 53-63

Purpose: Services are evolving from generic to personalized, and the reverse use of customer data has been discussed in both academia and industry for the past few years. The aim of this study is to understand the potential changes in the business model when adopting a human-centered personal...

Persistent link: https://www.econbiz.de/10012217130

Reducing health inequalities trough digital options in mental health : a physician's perspective

Taiminen, Heini M.; Saraniemi, Saila; Joffe, Grigori; … - In: Health marketing quarterly 36 (2019) 2, pp. 93-106

Persistent link: https://www.econbiz.de/10012200128

The strategic hybrid orientation and brand performance of B2B SMEs

Anees-ur-Rehman, Muhammad; Saraniemi, Saila; Ulkuniemi, … - In: Journal of small business and enterprise development 24 (2017) 3, pp. 585-606

Persistent link: https://www.econbiz.de/10011777180

FinTechs as service innovators : understanding the service innovation stack

Riikkinen, Mikko; Saraniemi, Saila; Still, Kaisa - In: International journal of e-business research : an … 15 (2019) 1, pp. 20-37

Persistent link: https://www.econbiz.de/10011996841

Intradepartmental Faculty Mentoring in Teaching Marketing

Tähtinen, Jaana; Mainela, Tuija; Nätti, Satu; … - In: Journal of marketing education : JME 34 (2012) 1, pp. 5-19

Persistent link: https://www.econbiz.de/10009848769

Problematizing the Concept of Tourism Destination: An Analysis of Different Theoretical Approaches

Saraniemi, Saila; Kylänen, Mika - In: Journal of travel research : a quarterly publication of … 50 (2011) 2, pp. 133-144

Persistent link: https://www.econbiz.de/10008877245

Network actors' participation in B2B SME branding

Mäläskä, Minna; Saraniemi, Saila; Tähtinen, Jaana - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1144-1153

Persistent link: https://www.econbiz.de/10009806438