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Price discrimination in E-commerce? : an examination of dynamic pricing in name-your-own price markets
Hinz, Oliver; Hann, Il-Horn; Spann, Martin - In: Management information systems : mis quarterly 35 (2011) 1, pp. 81-98
Persistent link: https://www.econbiz.de/10008905437
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Kish : where customers pay as they wish
Kim, Ju-Young; Natter, Martin; Spann, Martin - In: Review of marketing science 8 (2010) 2, pp. 1-12
Persistent link: https://www.econbiz.de/10003996141
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New product development 2.0 : preference markets - how scalable securities markets identify winning products concepts and attributes
Dahan, Ely; Soukhoroukova, Arina; Spann, Martin - In: The journal of product innovation management : an … 27 (2010) 7, pp. 937-954
Persistent link: https://www.econbiz.de/10008736820
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Absatzprognosen in der Medienbranche
Spann, Martin; Soukhoroukova, Arina - In: Medienwirtschaft : MW ; Perspektiven der digitalen … 4 (2007) 3, pp. 18-29
Persistent link: https://www.econbiz.de/10003540405
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Versioning
Spann, Martin; Mang, Stefan - In: Handbuch Produktmanagement : Strategieentwicklung - …, (pp. 681-698). 2007
Persistent link: https://www.econbiz.de/10003511030
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Managing information diffusion in Name-Your-Own-Price auctions
Hinz, Oliver; Spann, Martin - In: Decision support systems : DSS ; the international journal 49 (2010) 4, pp. 474-485
Persistent link: https://www.econbiz.de/10008655576
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To divide or not to divide? : the impact of partitioned pricing on the informational and sacrifice effects of price
Völckner, Franziska; Rühle, Alexander; Spann, Martin - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 719-730
Persistent link: https://www.econbiz.de/10009579976
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The social embeddedness of decision making : opportunities and challenges
Takac, Carsten; Hinz, Oliver; Spann, Martin - In: Electronic markets : the international journal on … 21 (2011) 3, pp. 185-195
Persistent link: https://www.econbiz.de/10009311587
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Implications of minimum contract durations on customer retention
Becker, Jan U.; Spann, Martin; Schulze, Timo - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 579-592
Persistent link: https://www.econbiz.de/10011399128
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Skimming or penetration? : strategic dynamic pricing for new products
Spann, Martin; Fischer, Marc; Tellis, Gerard J. - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 235-249
Persistent link: https://www.econbiz.de/10010515896