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The Customer Asset : Understanding and Managing its Value

Bendle, Neil T.; Wang, Xin - 2023

1. Introduction: What is the Value of Your Customers? -- 2.The VARIED Tasks of the Customer Asset -- 3.The Customer Asset Approach -- 4. Who Is The Customer Assets Approach For? -- 5. Applying the Customer Asset -- 6.Communication about the Customer Asset -- 7.Conclusion -- 8. References.

Persistent link: https://www.econbiz.de/10014442245

Attribute embedding : learning hierarchical representations of product attributes from consumer reviews

Wang, Xin; He, Jiaxiu; Curry, David J.; Ryoo, Jun Hyun - In: Journal of marketing 86 (2022) 6, pp. 155-175

Persistent link: https://www.econbiz.de/10013438838

A study of cooperation between suppliers and e-commerce platforms based on biform game

Wang, Xin; Yao, Song; Wang, Jun; Li, Yu; Yu, Baoqin - In: Journal of electronic commerce in organizations : JECO 20 (2022) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10014306884

Does topic consistency matter? : a study of critic and user reviews in the movie industry

Kim, Eunsoo; Ding, MengQi; Wang, Xin; Lu, Shijie - In: Journal of marketing 87 (2023) 3, pp. 428-450

Persistent link: https://www.econbiz.de/10014245142

Beyond text : marketing strategy in a world turned upside down

Wang, Xin; Bendle, Neil T.; Pan, Yinjie - In: Journal of the Academy of Marketing Science 52 (2024) 4, pp. 939-954

Persistent link: https://www.econbiz.de/10015048039

Entrepreneurial reluctance : talent and firm creation in China

Bai, Chong-En; Li, Hongbin; Jia, Ruixue; Wang, Xin - 2021

Persistent link: https://www.econbiz.de/10012515917

Is personalized pricing profitable when firms can differentiate?

Li, Xi; Wang, Xin; Nault, Barrie R. - In: Management science : journal of the Institute for … 70 (2024) 7, pp. 4184-4199

Persistent link: https://www.econbiz.de/10015045737

Capital markets in China and Britain, 18th and 19th century : evidence from grain prices

Keller, Wolfgang; Shiue, Carol H.; Wang, Xin - 2015

Persistent link: https://www.econbiz.de/10011307994

Capital markets in China and Britain, 18th and 19th century : evidence from grain prices

Keller, Wolfgang; Shiue, Carol H.; Wang, Xin - 2015

Persistent link: https://www.econbiz.de/10011317691

Integrated maritime bunker management with stochastic fuel prices and new emission regulations

Gu, Yewen; Wallace, Stein W.; Wang, Xin - 2016

Persistent link: https://www.econbiz.de/10011525550

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