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Werbung
: schweizerische Zeitschr. für Marketing u. Kommunikation ; offiz. Organ d. schweizerischen Reklame-Verbandes
Zürich : SW
;
Zürich : SPRG
;
anfangs: Zürich : …
-
1971,1(Juli) - 1993
Persistent link: https://www.econbiz.de/10000444842
Saved in:
42
The incumbency reinforcement theory of
advertising
and profitability
Berg, Gerald Carl
-
1984
Persistent link: https://www.econbiz.de/10000689840
Saved in:
43
Wienkötters Handbuch der deutschen
Werbung
mit Adressbuch der
Werbewirtschaft
Wienkötter, Helm
(
ed.
)
-
1951
-
2. Aufl. 1951/1952
Persistent link: https://www.econbiz.de/10000530277
Saved in:
44
Werbung
: eine Einführung
Schweiger, Günter
;
Schrattenecker, Gertraud
-
1995
-
4., völlig neu bearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000543162
Saved in:
45
Ganz kreativ : Kampagnen, Köpfe, Agenturen ; die Trends der deutschen
Werbung
München : Europa-Fachpresse-Verl.
;
Landsberg : Verl. …
-
1996/97(1996) - 2002; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10000631050
Saved in:
46
Advertising
and media in Poland
Warszawa : Merkuriusz Polski
-
1.1996 -
Persistent link: https://www.econbiz.de/10000634335
Saved in:
47
Advertising
media : creative planning in media selection
Brown, Lyndon O.
;
Lessler, Richard S.
;
Weilbacher, …
-
1957
Persistent link: https://www.econbiz.de/10000674733
Saved in:
48
Creativity, capital and tacit knowledge : the Crawford Agency and British
advertising
in the interwar years
Schwarzkopf, Stefan
- In:
Journal of cultural economy
1
(
2008
)
2
,
pp. 181-197
Persistent link: https://www.econbiz.de/10003754780
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49
Agency-client relationship factors across life-cycle stages
Fam, Kim Shyan
;
Waller, David S.
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
2
,
pp. 217-236
Persistent link: https://www.econbiz.de/10003770089
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50
The political economy of "truth-in-
advertising
" regulation during the progressive era
Hansen, Zeynep Kocabiyik
;
Busch, Marc L.
-
2006
Persistent link: https://www.econbiz.de/10003276486
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