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Do senior managers hold the keys to unlock innovation and environmental sustainability?
Vesal, Mahdi; Siahtiri, Vida; O'Cass, Aron - In: Industrial marketing management : the international … 103 (2022), pp. 83-96
Persistent link: https://www.econbiz.de/10013255670
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The impact of entrepreneurial marketing on new venture brand image and performance : a capability perspective
Wijekoon, Sayuri; O'Cass, Aron; Vesal, Mahdi - In: European journal of marketing 58 (2024) 6, pp. 1463-1492
Persistent link: https://www.econbiz.de/10015075627
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Examining the marketing planning-marketing capability interface and custer-centric performance in SMEs
O'Cass, Aron; Ngo, Liem Viet; Siahtiri, Vida - In: Journal of strategic marketing 20 (2012) 6, pp. 463-481
Persistent link: https://www.econbiz.de/10009663984
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Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida; O'Cass, Aron; Ngo, Liem Viet - In: Journal of strategic marketing 22 (2014) 5, pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
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Are young adult Chinese status and fashion clothing brand conscious?
O'Cass, Aron; Siahtiri, Vida - In: Journal of fashion marketing and management 18 (2014) 3, pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
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In search of status through brands from Western and Asian origins : examining the changing face of fashion clothing consumption in Chinese young adults
O'Cass, Aron; Siahtiri, Vida - In: Journal of retailing and consumer services 20 (2013) 6, pp. 505-515
Persistent link: https://www.econbiz.de/10010128319
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Unlocking solution provision competence in knowledge-intensive business service firms
Siahtiri, Vida; Heirati, Nima; O'Cass, Aron - In: Industrial marketing management : the international … 87 (2020), pp. 117-127
Persistent link: https://www.econbiz.de/10012285139
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Status consumption in newly emerging countries : the influence of personality traits and the mediating role of motivation to consume conspicuously
Nabi, Nazia; O'Cass, Aron; Siahtiri, Vida - In: Journal of retailing and consumer services 46 (2019), pp. 173-178
Persistent link: https://www.econbiz.de/10011980829
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In search of status : unpacking the relationship of status with individualism-collectivism, counterconformity motivations and life satisfaction
Nabi, Nazia; Siahtiri, Vida; O'Cass, Aron - In: Journal of retailing and consumer services 51 (2019), pp. 378-386
Persistent link: https://www.econbiz.de/10012115157
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Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu; O'Cass, Aron; Ahmadi, Hormoz; Siahtiri, Vida - In: Industrial marketing management : the international … 83 (2019), pp. 70-80
Persistent link: https://www.econbiz.de/10012146610