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Positioning public university's brand through marketing communications : practical recommendations and implications

Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Public Sector Marketing Communications Volume I : …, (pp. 69-98). 2022

Persistent link: https://www.econbiz.de/10013415061

Fashion marketing in emerging economies : an introduction

Brooksworth, Frederica; Mogaji, Emmanuel; Bosah, Genevieve - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 3-20). 2023

Persistent link: https://www.econbiz.de/10013543042

Emerging economies in fashion global value chains : brand positioning and managerial implications

Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 109-133). 2023

Persistent link: https://www.econbiz.de/10013543213

Brand, consumer and sustainability perspectives in fashion marketing : conclusion and research agenda

Brooksworth, Frederica; Mogaji, Emmanuel; Bosah, Genevieve - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 267-278). 2023

Persistent link: https://www.econbiz.de/10013543251

Fashion marketing in emerging economies volume II : South American, Asian and African perspectives

Brooksworth, Frederica; Mogaji, Emmanuel; Bosah, Genevieve - In: Fashion Marketing in Emerging Economies Volume II : …, (pp. 3-16). 2023

Persistent link: https://www.econbiz.de/10013543338

South American, Asian and African perspectives in fashion marketing : conclusion and research agenda

Brooksworth, Frederica; Mogaji, Emmanuel; Bosah, Genevieve - In: Fashion Marketing in Emerging Economies Volume II : …, (pp. 271-285). 2023

Persistent link: https://www.econbiz.de/10013543401

Obesity, family units and social marketing intervention : evidence from Nigeria

Nwoba, Arinze Christian; Mogaji, Emmanuel; Zahoor, Nadia; … - In: European journal of marketing 56 (2022) 11, pp. 2892-2927

Persistent link: https://www.econbiz.de/10013457399

Do digital technologies influence the relationship between the COVID-19 crisis and SMEs' resilience in developing countries?

Khalil, Afef; Abdelli, Mohammed El Amine; Mogaji, Emmanuel - In: Journal of open innovation : technology, market, and … 8 (2022) 2, pp. 1-14

The COVID-19 pandemic is not only a medical emergency but also a business emergency that has created the need for organizations to be resilient and versatile in managing the impact of the pandemic on their business operations. At this time, small- and medium-sized enterprises (SMEs) are the most...

Persistent link: https://www.econbiz.de/10013266375

Exploring interactions between commuters with disabilities and transport service providers

Mogaji, Emmanuel; Nguyen Phong Nguyen - In: The journal of services marketing 37 (2023) 6, pp. 762-787

Persistent link: https://www.econbiz.de/10014314407

Banking in the metaverse : a new frontier for financial institutions

Ooi, Keng-Boon; Tan, Garry Wei-Han; Eugene Cheng-xi Aw; … - In: International journal of bank marketing 41 (2023) 7, pp. 1829-1846

Persistent link: https://www.econbiz.de/10014470744