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Defining Developing Countries In Higher Education Context

Sharma, Himani; Jain, Varsha; Mogaji, Emmanuel - 2021

Higher education particularly is undergoing a paradigmatic shift while embracing digitization. This paper presents an overview of the issues in higher education in developing countries. By taking a close look at the categorization and stratification of countries, exploring developing countries'...

Persistent link: https://www.econbiz.de/10013240044

To build my career or build my brand? : exploring the prospects, challenges and opportunities for sportswomen as human brand

Mogaji, Emmanuel; Badejo, Foluké Abigail; Charles, Simone - In: European Sport management quarterly : ESMQ 22 (2022) 3, pp. 379-397

Persistent link: https://www.econbiz.de/10013271114

#BankFromHome : using advertisement campaigns to change banking behaviour during the COVID-19 pandemic in an emerging economy

Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Marketing Communications and Brand Development in …, (pp. 83-108). 2022

Persistent link: https://www.econbiz.de/10013280188

Brand development through sustainability certifications in emerging markets : adoption of B corporation certification in Vietnam

Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Marketing Communications and Brand Development in …, (pp. 233-255). 2022

Persistent link: https://www.econbiz.de/10013280201

Understanding the higher education market in Africa

Mogaji, Emmanuel (ed.); Maringe, Felix (ed.); … - 2020

Persistent link: https://www.econbiz.de/10013180677

Strategic marketing of higher education in Africa

Mogaji, Emmanuel (ed.); Maringe, Felix (ed.); … - 2020

Strategic Marketing Communications of African Universities: An Introduction to Edited Collection / Emmanuel Mogaji, Felix Maringe, Robert Ebo Hinson -- Marketization in African universities in an era of decolonization: continuities and discontinuities / Felix Maringe -- An integrative Model for...

Persistent link: https://www.econbiz.de/10013180794

Stakeholders shaping experiences of self-funded international PhD students in UK business schools

Mogaji, Emmanuel; Adamu, Nenadi; Nguyen Phong Nguyen - In: The international journal of management education 19 (2021) 3, pp. 1-15

Persistent link: https://www.econbiz.de/10013184808

Green Marketing in Emerging Economies : A Communications Perspective

Mogaji, Emmanuel (ed.); Adeola, Ogechi (ed.); … - 2022 - 1st ed. 2022.

Section 1: Green Communications And Positioning -- Chapter 1: Green Integrated Marketing Communications In Africa By Dr Kojo Kakra Twum And Dr Andrews Agya Yalle -- Chapter 2: Green Integrated Marketing Communications: An Asian-african Comparative Study By Dr Genevieve Bosah -- Chapter 3:...

Persistent link: https://www.econbiz.de/10012814727

Enhancing transportation service experience in developing countries : a post pandemic perspective

Mogaji, Emmanuel; Adekunle, Ibrahim Ayoade; Nguyen … - 2021

Persistent link: https://www.econbiz.de/10012668292

The implications of artificial intelligence on the digital marketing of financial services to vulnerable customers

Mogaji, Emmanuel; Soetan, Taiwo O.; Tai Anh Kieu - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 3, pp. 235-242

Persistent link: https://www.econbiz.de/10012668435