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Marken mit In-Game-Advertising emotionalisieren : eine empirische Analyse des Shootingstars der Werbebranche
Huber, Frank; Vogel, Johannes; Meyer, Frederik; Binar, Bernd - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003890563
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The spacing effect in marketing : a review of extant findings and directions for future research
Noel, Hayden; Vallen, Beth - In: Psychology & marketing 26 (2009) 11, pp. 951-969
Persistent link: https://www.econbiz.de/10003900006
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Beyond attention effects : modeling the persuasive and emotional effects of advertising creativity
Yang, Xiaojing; Smith, Robert E. - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 935-949
Persistent link: https://www.econbiz.de/10003900014
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Wann wirkt ein männliches Modell in der Werbung besser als ein weibliches Modell?
Gierl, Heribert; Praxmarer-Carus, Sandra - In: Jahrbuch der Absatz- und Verbrauchsforschung 53 (2007) 1, pp. 31-53
Persistent link: https://www.econbiz.de/10003457824
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Emotions, advertising and consumer choice
Hansen, Flemming; Christensen, Sverre Riis - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003463424
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Selling modernity : advertising in twentieth-century Germany
Swett, Pamela E. (ed.); Wiesen, S. Jonathan (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003433275
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Zur Wirkung unterschiedlicher Produktabbildungen in der Handelswerbung
Allexi, Katia; Franz, Robert; Helnerus, Klaus - In: Theoretische Fundierung und praktische Relevanz der …, (pp. 345-370). 2007
Persistent link: https://www.econbiz.de/10003468234
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How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim; Pelsmacker, Patrick de - In: International advertising and communication : current …, (pp. 257-278). 2006
Persistent link: https://www.econbiz.de/10003378131
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Die asymmetrische Wirkung eines Akzents in der Werbung
Mai, Robert; Hoffmann, Stefan; Müller, Stefan - In: Marketing : ZFP ; journal of research and management 31 (2009) 4, pp. 255-265
Persistent link: https://www.econbiz.de/10003908008
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Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph; Ordabayeva, Nailya; Chattopadhyay, Amitava - 2008
Persistent link: https://www.econbiz.de/10003910081