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Branding Germany : Hans Domizlaff's Markentechnik and its ideological impact
Friebe, Holm - In: Selling modernity : advertising in twentieth-century Germany, (pp. 78-101). 2007
Persistent link: https://www.econbiz.de/10003603998
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"Planting a forest tall and straight like the German Volk" : visualizing the Volksgemeinschaft through advertising in German forestry journals, 1933 - 1945
Import, Michael - In: Selling modernity : advertising in twentieth-century Germany, (pp. 102-126). 2007
Persistent link: https://www.econbiz.de/10003604002
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Selling the "racial community" : Kraft durch Freude and consumption in the Third Reich
Baranowski, Shelley - In: Selling modernity : advertising in twentieth-century Germany, (pp. 127-150). 2007
Persistent link: https://www.econbiz.de/10003604008
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"True advertising means promoting a good thing through a good form" : advertising in the German Democratic Republic
Kaminsky, Anna - In: Selling modernity : advertising in twentieth-century Germany, (pp. 262-286). 2007
Persistent link: https://www.econbiz.de/10003604054
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Promoting socialist cities and citizens : East Germany's national building program
Castillo, Greg - In: Selling modernity : advertising in twentieth-century Germany, (pp. 287-306). 2007
Persistent link: https://www.econbiz.de/10003604061
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Message framing strategy for brand communication
Tsai, Shu-Pei - In: Journal of advertising research 47 (2007) 3, pp. 364-377
Persistent link: https://www.econbiz.de/10003611090
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Marketplace mythology and discourses of power
Thompson, Craig J. - 2008
Persistent link: https://www.econbiz.de/10003611251
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Reconsidering models of influence : the relationship between consumer social networks and word-of-mouth effectiveness
Smith, Ted; Coyle, James R.; Lightfoot, Elizabeth; … - In: Journal of advertising research 47 (2007) 4, pp. 387-397
Persistent link: https://www.econbiz.de/10003613599
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Word-of-mouth research : principles and applications
Allsop, Dee T.; Bassett, Bryce R.; Hoskins, James A. - In: Journal of advertising research 47 (2007) 4, pp. 398-411
Persistent link: https://www.econbiz.de/10003614046
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Visibility versus surprise : which drives the greatest discussion of Super Bowl advertisments?
Nail, Jim - In: Journal of advertising research 47 (2007) 4, pp. 412-419
Persistent link: https://www.econbiz.de/10003614051