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Schadenfreude, Rivalry Antecedents, and the Role of Perceived Sincerity in Sponsorship of Sport Rivalries

Tyler, B. David; Cobbs, Joe; Nichols, Bridget Satinover; … - 2020

Emotion impacts fans' information processing and evaluation of sport sponsors. This paper examines the emotion of schadenfreude (joy at others' misfortune) within rivalry contests under a cognition-emotion theoretical framework. Study 1 assesses the relationships between appraisals of 11 rivalry...

Persistent link: https://www.econbiz.de/10014102734

Rival team effects in cause-related sports marketing

Nichols, Bridget Satinover; Cobbs, Joe; Tyler, B. David - In: International Journal of Sports Marketing and Sponsorship 21 (2019) 1, pp. 23-45

Purpose: The purpose of this paper is to examine how reference to a rival or favorite sports team within cause-related sports marketing (CRSM) campaigns affects fans’ intentions to support the cause. The purpose of the studies is to assess the perils of featuring a specific team in...

Persistent link: https://www.econbiz.de/10012185897

Rival Team Effects in Cause-Related Sports Marketing

Nichols, Bridget Satinover; Cobbs, Joe; Tyler, B. David - 2019

Purpose - This paper examines how reference to a rival or favorite sports team within cause-related sports marketing (CRSM) campaigns affects fans’ intentions to support the cause. The purpose of the studies is to assess the perils of featuring a specific team in league-wide activations of...

Persistent link: https://www.econbiz.de/10014032727

Featuring the hometown team in cause-related sports marketing : a cautionary tale for league-wide advertising campaigns

Nichols, Bridget Satinover; Cobbs, Joe; Raska, David - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 4, pp. 212-226

Persistent link: https://www.econbiz.de/10011635483

The development, validation, and implications of a measure of consumer competitive arousal (CCAr)

Nichols, Bridget Satinover - In: Journal of economic psychology : research in economic … 33 (2012) 1, pp. 192-205

Persistent link: https://www.econbiz.de/10009488930

Construction and validation of the in-store privacy preference scale

Nichols, Bridget Satinover - In: Journal of retailing and consumer services 24 (2015), pp. 70-78

Persistent link: https://www.econbiz.de/10010528606

Competing while shopping : how women shoppers create experiential value through the process of competing, co-opeting, and cooperating at a bridal gown sale

Nichols, Bridget Satinover; Flint, Daniel J. - In: Qualitative market research : an international journal 16 (2013) 3, pp. 253-275

Persistent link: https://www.econbiz.de/10009765594

Consumer preferences for assimilative versus aspirational models in marketing communications : the role of product class, individual difference, and mood state

Nichols, Bridget Satinover; Schumann, David W. - In: Journal of marketing theory and practice 20 (2012) 4, pp. 359-375

Persistent link: https://www.econbiz.de/10009688910

Using subtle reminders of love to foster healthy snack choices

Raska, David; Nichols, Bridget Satinover - In: Journal of consumer behaviour : an international … 11 (2012) 6, pp. 432-442

Persistent link: https://www.econbiz.de/10009690930

Stakeholder perceptions of green marketing : the effect of demand and supply integration

Kirchoff, Jon F.; Koch, Chris; Nichols, Bridget Satinover - In: International journal of physical distribution & … 41 (2011) 7, pp. 684-696

Persistent link: https://www.econbiz.de/10009384205

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