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B2B market segmentation : a sy...
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Denmark
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Freytag, Per V.
31
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23
Mora Cortez, Roberto
20
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16
Johnston, Wesley J.
12
Rostgaard Evald, Majbritt
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Stentoft, Jan
7
Munksgaard, Kristin B.
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Young, Louise
5
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Bridges, Eileen
4
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3
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Industrial marketing management : the international journal for industrial and high-tech firms
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8
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31
The buying center concept as a milestone in industrial marketing : review and research agenda
Cabanelas, Pablo
;
Mora Cortez, Roberto
;
Charterina, Jon
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 65-78
Persistent link: https://www.econbiz.de/10014227528
Saved in:
32
Prioritizing B2B marketing capabilities : crossvergence in advanced and emerging economies
Mora Cortez, Roberto
;
Hidalgo, Pedro
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 422-438
Persistent link: https://www.econbiz.de/10013494028
Saved in:
33
Business-to-business digitalization, artificial intelligence, and social action
Johnston, Wesley J.
;
Mora Cortez, Roberto
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-5
Persistent link: https://www.econbiz.de/10014547414
Saved in:
34
How to write really good research funding applications
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Verdich, Camilla
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 232-239
Persistent link: https://www.econbiz.de/10012004396
Saved in:
35
How to collaborate really well with practitioners : editorial
Di Benedetto, C. Anthony
;
Lindgreen, Adam
;
Storgaard, …
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012127965
Saved in:
36
Combining open innovation with corporate venturing : a case of how to balance incremental and radical innovation
Clarke, Ann Højbjerg
;
Rostgaard Evald, Majbritt
; …
- In:
International journal of entrepreneurship and …
15
(
2012
)
4
,
pp. 253-274
Persistent link: https://www.econbiz.de/10009614330
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37
What is in it for me: firms strategizing for public-private innovation
Munksgaard, Kristin B.
;
Rostgaard Evald, Majbritt
; …
- In:
The IMP journal
11
(
2017
)
1
,
pp. 72-90
Persistent link: https://www.econbiz.de/10011895862
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38
Do direct or indirect relations between incumbent firms and corporate spin-offs affect the performance of spin-offs?
Rostgaard Evald, Majbritt
;
Clarke, Ann Højbjerg
; …
- In:
International journal of entrepreneurial venturing
1
(
2009
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10003929245
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39
Product development with multiple partners : strategies and conflicts in networks
Munksgaard, Kristin B.
;
Clarke, Ann Højbjerg
;
Storvang, Pia
- In:
Industrial marketing management : the international …
41
(
2012
)
3
,
pp. 438-447
Persistent link: https://www.econbiz.de/10009546626
Saved in:
40
Knowledge sharing in heterogeneous teams through collaboration and cooperation : exemplified through Public-Private-Innovation partnerships
Nissen, Helle Aarøe
;
Rostgaard Evald, Majbritt
; …
- In:
Industrial marketing management : the international …
43
(
2014
)
3
,
pp. 473-482
Persistent link: https://www.econbiz.de/10010371721
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