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B2B market segmentation : a sy...
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Showing
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Sort
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date (newest first)
date (oldest first)
1
Segmenting B2B technology markets via psychographics : an exploratory study
Weinstein, Art
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010384770
Saved in:
2
Word-of-mouth in business-to-business marketing : a systematic review and future research directions
Ishii, Ryuta
;
Kikumori, Mai
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 45-62
Persistent link: https://www.econbiz.de/10014472653
Saved in:
3
Multistage market
segmentation
: an exploration of B2B segment alignment
Thomas, Robert J.
- In:
The journal of business & industrial marketing
31
(
2016
)
7
,
pp. 821-834
Persistent link: https://www.econbiz.de/10011564079
Saved in:
4
Rethinking business
segmentation
: a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
Saved in:
5
Incorporating direct customers' customer needs in a multi-dimensional B2B market
segmentation
approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
6
Multistage Market
Segmentation
: An Exploration of B2B Segment Alignment
Thomas, Robert J.
-
2016
Market
segmentation
of business-to-business customers based on their needs has proven to be a useful tool for firms …
Persistent link: https://www.econbiz.de/10012983230
Saved in:
7
Unfolding implementation in industrial market
segmentation
Boejgaard, John
;
Ellegaard, Chris
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1291-1299
Persistent link: https://www.econbiz.de/10008807127
Saved in:
8
Market orientation and business-to-business (B2B) : a meta-analysis perspective
Chang, Wen-Jung
- In:
International journal of services technology and management
20
(
2014
)
1/2/3
,
pp. 123-148
Persistent link: https://www.econbiz.de/10010505364
Saved in:
9
Strategic use of social media within business-to-business (B2B) marketing : a systematic literature review
Cartwright, Severina
;
Liu, Hongfei
;
Raddats, Chris
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 35-58
Persistent link: https://www.econbiz.de/10013206306
Saved in:
10
Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
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