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61
The dark side of multiunit discounts : multiunit discounts reduce rest of basket revenue
Bhatt, Siddharth
;
Pai, Dinesh Ramdas
;
DelVecchio, Devon
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253467
Saved in:
62
Chapter 9. How price promotions work: A review of practice and
theory
Anderson, Eric T.
;
Fox, Edward J.
- In:
Handbook of the economics of marketing : Volume 1
,
(pp. 497-552)
.
2019
overview of how retail price promotions work in
theory
and in practice. While there is a heavy emphasis on fast moving consumer …
Persistent link: https://www.econbiz.de/10014023355
Saved in:
63
Dynamische Aspekte im Kaufverhalten : die Determinanten von Kaufzeitpunkt, Marken- und Mengenwahl
Ebling, Christine
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003754544
Saved in:
64
Consumer uncertainty and price discrimination through online coupons : an empirical study of restaurants in Shanghai
Jie Zhang
;
Savage, Scott J.
;
Chen, Yongmin
- In:
Information economics and policy : IEP
33
(
2015
),
pp. 43-55
Persistent link: https://www.econbiz.de/10011575027
Saved in:
65
Gambled price discounts : a remedy to the negative side effects of regular price discounts
Alavi, Sascha
;
Bornemann, Torsten
;
Wieseke, Jan
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 62-78
Persistent link: https://www.econbiz.de/10010507907
Saved in:
66
Enhancing subscription-based ecommerce services through gambled price discounts
Tan, Wee Kheng
;
Chen, Bo-Hsiang
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012581869
Saved in:
67
On the profitability of stacked discounts : identifying revenue and cost effects of discount framing
Ertekin, Necati
;
Shulman, Jeffrey D.
;
Chen, Haipeng
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 317-342
Persistent link: https://www.econbiz.de/10012022545
Saved in:
68
Discount reference moderates customers' reactions to discount frames after online service failure
Sharifi, Seyed Shahin
;
Aghazadeh, Hashem
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4074-4080
Persistent link: https://www.econbiz.de/10011553910
Saved in:
69
Hyberbolic
discounting
and consumption
Harris, Christopher
;
Laibson, David I.
-
2003
Persistent link: https://www.econbiz.de/10001808364
Saved in:
70
Patience auctions : the impact of time vs. money bidding on elicited discount rates
Olivola, Christopher Y.
;
Wang, Stephanie
- In:
Experimental economics : a journal of the Economic …
19
(
2016
)
4
,
pp. 864-885
Persistent link: https://www.econbiz.de/10011659744
Saved in:
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