Based on the Theory of Planned Behavior (hereafter TPB), this study aimed to empirically examine the influence of attitudes, subjective norms, and perceived behavioral control on companies' online advertising services (OAS) continuous adoption intention. Additionally, the study assessed the...

Risk premium plays an important role in stock investing. Experiments have shown that value stocks typically have a higher average return than growth stocks; however, this effect persists indefinitely, even disappearing in some stages. Some studies suggested high volatility in the series of...

E-commerce is no longer a transaction in developed countries but has been popular worldwide. However, building long-term customer relationships is challenging for online businesses because of consumers' anxiety levels in the transaction process. This study aimed to expose the moderating effect...