Davis, Felicita; Gnanasekar, Manoj Britto Francis; … - In: South Asian journal of marketing 2 (2021) 1, pp. 28-50
) trust and (6) product factors were positively related to online user behavior. Results also show that user behavior is … (1) trust in the relationship between social influence, variety seeking and user behavior, and (2) product factors in the … the relationship between trust and customer satisfaction, i.e. trust has both direct and indirect effect on customer …