Narrow search
Showing 71 - 80 of 94
Cover Image
Performance Effects of Using the Balanced Scorecard: A Note on the Dutch Experience
Braam, Geert J.M.; Nijssen, Edwin J. - In: Long range planning : LRP ; international journal of … 37 (2004) 4, pp. 292
Persistent link: https://www.econbiz.de/10005882703
Cover Image
Exploring product and service innovation similarities and differences
Nijssen, Edwin J.; Hillebrand, Bas; Vermeulen, Patrick A.M. - In: International journal of research in marketing : IJRM ; … 23 (2006) 3, pp. 241-252
Persistent link: https://www.econbiz.de/10007278354
Cover Image
Examining the animosity model in a country with a high level of foreign trade
Nijssen, Edwin J.; Douglas, Susan P. - In: International journal of research in marketing : IJRM ; … 21 (2004) 1, pp. 23-38
Persistent link: https://www.econbiz.de/10006166428
Cover Image
Strategic reactions of national brand manufacturers towards private labels: An empirical study in The Netherlands
Verhoef, Peter C.; Nijssen, Edwin J.; Sloot, Laurens M. - In: European journal of marketing : EJM 36 (2002) 11, pp. 1309-1326
Persistent link: https://www.econbiz.de/10006085888
Cover Image
Success factors of line extensions of fast-moving consumer goods
Nijssen, Edwin J. - In: European journal of marketing : EJM 33 (1999) 5-6, pp. 450-469
Persistent link: https://www.econbiz.de/10006096791
Cover Image
Unraveling willingness to cannibalize: a closer look at the barrier to radical innovation
Nijssen, Edwin J.; Hillebrand, Bas; Vermeulen, Patrick A.M. - In: Technovation : the international journal of … 25 (2005) 12, pp. 1400-1409
Persistent link: https://www.econbiz.de/10006811421
Cover Image
Conjoining International Marketing and Relationship Marketing: Exploring Consumers' Cross-Border Service Relationships
Nijssen, Edwin J.; Herk, Hester van - In: Journal of international marketing 17 (2009) 1, pp. 91-115
Persistent link: https://www.econbiz.de/10008174755
Cover Image
Branding fresh food products: Exploratory empirical evidence from the Netherlands
Nijssen, Edwin J.; Trijp, Hans C.M.Van - In: European review of agricultural economics : ERAE 25 (1998) 2, pp. 228-242
Persistent link: https://www.econbiz.de/10007694350
Cover Image
Don’t just fix it, make it better! Using frontline service employees to improve recovery performance
Heijden, Gielis A. H.; Schepers, Jeroen J. L.; Nijssen, … - In: Journal of the Academy of Marketing Science 41 (2013) 5, pp. 515-530
Persistent link: https://www.econbiz.de/10010162032
Cover Image
Executive Insights: Integrating Branding Strategy Across Markets: Building International Brand Architecture
Douglas, Susan P.; Craig, C.Samuel; Nijssen, Edwin J. - In: Journal of international marketing 9 (2001) 2, pp. 97
Persistent link: https://www.econbiz.de/10007238875