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The main aim of the paper is to introduce a online shopping app with integrated chatbot that saves the time of the user and help to resolve their query at a moment. Online shopping app consist of different functionalities and features such as proper categorization of the product , trending...
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This study analysed the mechanism to generate e-loyalty among customers through e-service quality regarding OFD (OFD) apps. It examined the indirect influence of e-service quality on e-loyalty through the mediation of e-trust and e-satisfaction of customers. The serial mediation approach was...
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