This paper deals with the economic rationality underlying organizational innovations in franchising and the rationale behind them. Using Brazilian primary data, we obtain evidence that spatial distribution of microfranchised units is sensitive to the sector of activity. Our results suggest that...

The present paper investigates the organizational nature of two-sided platforms. The article departs from the classical case of an industry that presents some intrinsic characteristics which give to it the status of a two-sided market. Specifically, the paper considers that the decision of a...