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Understanding customer loyalty programs
Reinartz, Werner J. - In: Retailing in the 21st century : current and future trends, (pp. 409-427). 2010
Persistent link: https://www.econbiz.de/10003938778
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Crafting a JMR manuscript
Reinartz, Werner J. - In: Journal of marketing research : JMR 53 (2016) 1, pp. 139-141
Persistent link: https://www.econbiz.de/10011450436
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Feeling good or feeling right? : discussion of "quantitative and qualitative rankings of scholars" by Rost and Frey
Reinartz, Werner J. - In: Schmalenbach business review : sbr 63 (2011) 1, pp. 109-114
Persistent link: https://www.econbiz.de/10008807366
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Kundenansprache in Zeiten digitaler Transformation
Reinartz, Werner J. - In: Marketing Weiterdenken : Zukunftspfade für eine …, (pp. 341-356). 2020
Persistent link: https://www.econbiz.de/10012301903
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Kundenansprache in Zeiten digitaler Transformation
Reinartz, Werner J. - In: Marketing Weiterdenken : Zukunftspfade für eine …, (pp. 123-137). 2018
Persistent link: https://www.econbiz.de/10011740993
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Decision models for customer relationship management (CRM)
Reinartz, Werner J.; Venkatesan, Rajkumar - In: Handbook of marketing decision models, (pp. 291-326). 2008
Persistent link: https://www.econbiz.de/10003755277
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Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit
Götz, Oliver; Hoyer, Wayne D.; Krafft, Manfred; … - In: Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen, (pp. 375-397). 2008
Persistent link: https://www.econbiz.de/10003744951
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Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit
Götz, Oliver; Hoyer, Wayne D.; Krafft, Manfred; … - In: Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen, (pp. 409-430). 2006
Persistent link: https://www.econbiz.de/10003323699
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An empirical comparison of the efficacy of covariance-based and variance-based SEM
Reinartz, Werner J.; Haenlein, Michael; Henseler, Jörg - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 332-344
Persistent link: https://www.econbiz.de/10003906427
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Empirical generalizations from brand extension research : how sure are we?
Echambadi, Raj; Arroniz, Inigo; Reinartz, Werner J.; … - 2006
Persistent link: https://www.econbiz.de/10003379004