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Cultural aspect of informational and normative influences on purchasing intentions : an eye-tracking approach

Moriuchi, Emi - In: Journal of marketing theory and practice : JMTP 29 (2021) 4, pp. 498-517

Persistent link: https://www.econbiz.de/10012607675

Cross-cultural social media marketing : bridging across cultural differences

Moriuchi, Emi - 2021

To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. Social media marketing complements a brand or company's current marketing strategy as it aids in amplifying a company's brand...

Persistent link: https://www.econbiz.de/10012642696

Is that really an honest online review? : the effectiveness of disclaimers in online reviews

Moriuchi, Emi - In: Journal of marketing theory and practice 26 (2018) 3, pp. 309-327

Persistent link: https://www.econbiz.de/10011912926

Bridging social marketing and technology in the disability field : an empirical study on the role of cybernetic avatar and social inclusion

Moriuchi, Emi - In: Journal of social marketing : JSOCM 13 (2023) 2, pp. 218-240

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Encouraging respect? : understanding consumers' perspective on the two-way evaluation system in a sharing economy

Moriuchi, Emi - In: Journal of business research : JBR 163 (2023), pp. 1-12

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"Alexa, lock my front door" : an empirical study on factors affecting consumer's satisfaction with VCA-controlled security devices

Moriuchi, Emi - In: Psychology & marketing 40 (2023) 1, pp. 169-189

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Social Media Marketing : Strategies in Utilizing Consumer-Generated Content

Moriuchi, Emi - 2019 - Second Edition

Cover -- Social Media Marketing: Strategies in Utilizing Consumer-Generated Content -- Contents -- Preface -- Acknowledgments. -- Chapter 1: What Is Consumer-Generated Content? -- Chapter 2: Consumer-Generated Content and Web 2.0 -- Chapter 3: Trustworthiness of Consumer-Generated Content --...

Persistent link: https://www.econbiz.de/10012686008

“Social credit effect” in a sharing economy : A theory of mind and prisoner's dilemma game theory perspective on the two‐way review and rating system

Moriuchi, Emi - In: Psychology & Marketing 37 (2019) 5, pp. 641-662

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An empirical study on anthropomorphism and engagement with disembodied AIs and consumers' re‐use behavior

Moriuchi, Emi - In: Psychology & Marketing 38 (2020) 1, pp. 21-42

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An empirical study of consumers' intention to use biometric facial recognition as a payment method

Moriuchi, Emi - In: Psychology & Marketing 38 (2021) 10, pp. 1741-1765

Persistent link: https://www.econbiz.de/10012535729