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Giant fight : customer churn prediction in traditional broadcast industry

Li, Yixin; Hou, Bingzhang; Wu, Yue; Zhao, Donglai; Xie, … - In: Journal of business research : JBR 131 (2021), pp. 630-639

Persistent link: https://www.econbiz.de/10012545031

Effective customer selection for marketing campaigns based on net scores

Michel, René; Schnakenburg, Igor; Martens, Tobias von - In: Journal of research in interactive marketing : … 11 (2017) 1, pp. 2-15

Persistent link: https://www.econbiz.de/10011699233

An analytical journey towards big data

Phillips-Wren, Gloria; Hoskisson, Angela - In: Journal of decision systems 24 (2015) 1, pp. 87-102

Persistent link: https://www.econbiz.de/10011333339

Does big data mean big knowledge? Integration of big data analysis and conceptual model for social commerce research

Tian, Xuemei; Liu, Libo - In: Electronic commerce research 17 (2017) 1, pp. 169-183

Persistent link: https://www.econbiz.de/10011699151

Investigating the importance of big data use in the customer relationship management context

Hassine, Marwa Ben; Youssef, Afef Ben - In: International journal of technology marketing : IJTMkt 17 (2023) 3, pp. 276-295

Persistent link: https://www.econbiz.de/10014310326

Toward customer hyper-personalization experience : a data-driven approach

Valdez Mendia, J. M.; Flores-Cuautle, J. J. A. - In: Cogent business & management 9 (2022) 1, pp. 1-16

Today's omnichannel business models incorporate physical and digital touchpoints interacting with customers. A hyper …

Persistent link: https://www.econbiz.de/10014420548

Exploring the influence of big data analytics management capabilities on sustainable tourism supply chain performance: the moderating role of technology orientation

Mandal, Santanu - In: Journal of travel and tourism marketing 35 (2018) 8, pp. 1104-1118

Persistent link: https://www.econbiz.de/10011942010

Achieving useful data analytics for marketing : discrepancies in information quality for producers and users of information

Morales-Serazzi, Manuel; González-Benito, Óscar; … - In: Business research quarterly : BRQ 26 (2023) 3, pp. 196-215

This study proposes as a key cause of the high failure rates in the implementation of analytical projects for marketing decisions, the discrepancy in the information quality (DIQ) perceived between producers (information technology [IT]) and users (marketing) of knowledge. Given that the DIQ...

Persistent link: https://www.econbiz.de/10014331517

Multi-criteria analysis of big data and big data analytics on supply chain management

Silva, Airton M.; Tramarico, Claudemir L. - In: International journal of integrated supply management : … 15 (2022) 3, pp. 280-303

Persistent link: https://www.econbiz.de/10014320299

The link between consumer-facing technologies and customer experience in physical retail environments : a critical literature review

Lahmeyer, Sarah; Roemer, Ellen - In: The international review of retail, distribution and … 34 (2024) 2, pp. 128-159

Persistent link: https://www.econbiz.de/10014559006