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Unpacking the spillover effect of liminality : preteens' mothers’ experience as emotionally connected participants

Dallolio, Adriana Schneider; Zanette, Maria Carolina; … - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 15/16, pp. 1565-1591

Persistent link: https://www.econbiz.de/10014450075

Technology consumer behaviour : a study of hedonic/utilitarian preference via virtual space

Arruda Filho, Emílio José Montero; Santos, Agenilson … - In: International journal of business information systems : … 20 (2015) 4, pp. 455-476

Persistent link: https://www.econbiz.de/10011448127

Productive consumption changing market dynamics : a study in Brazilian DIY cosmetics

Morais, Isabela Carvalho; Brito, Eliane Pereira Zamith; … - In: Latin American business review : journal of the … 19 (2018) 3/4, pp. 323-347

Persistent link: https://www.econbiz.de/10012014138

The brand meaning co-creation process on Facebook

Rosenthal, Benjamin; Brito, Eliane Pereira Zamith - In: Marketing intelligence & planning 35 (2017) 7, pp. 923-936

Persistent link: https://www.econbiz.de/10011798109

Connoisseurship taste ritual

Quintão, Ronan Torres; Brito, Eliane Pereira Zamith - 2015

Persistent link: https://www.econbiz.de/10011657519

The global rhythms of consumption practices

Rosenthal, Benjamin; Brito, Eliane Pereira Zamith - In: Marketing theory 22 (2022) 3, pp. 381-400

Persistent link: https://www.econbiz.de/10013388908

Global responsibility through consumption? : resistance and assimilation in the anti-brand movement

Fontenelle, Isleide Arruda - In: Critical perspectives on international business 6 (2010) 4, pp. 256-272

Persistent link: https://www.econbiz.de/10008748995

A tragic ethics for the Anthropocene : on the unmanageable and impossible in management learning

Fontenelle, Isleide Arruda - In: Management learning : the international journal for … 54 (2023) 5, pp. 825-836

Persistent link: https://www.econbiz.de/10014431963

Organisations as producers of consumers

Fontenelle, Isleide Arruda - In: Organization : the critical journal of organization, … 22 (2015) 5, pp. 644-660

Persistent link: https://www.econbiz.de/10011488148

Customer choice of a car maintenance service provider

Pereira Zamith Brito, Eliane; Luís Beneduzzi Aguilar, … - In: International Journal of Operations & Production Management 27 (2007) 5, pp. 464-481

Purpose – This paper investigates the determinants of customer choice of a car maintenance service provider after the warranty period. It focuses on the alternative of using branded car dealers, who provide this service during the warranty period, or independent garages....

Persistent link: https://www.econbiz.de/10014789908