Applying method of Lagrange multipliers, an attempt has been made to derive mathematical formulation to workout optimal purchasing policy in order to maximize utility of an individual consumer subject to multiple constraints; in this particular illustration, two constraints: 1) budget...

At the end of the 20th century in the most developed countries economy and society went through profound transformation. The emerging post-industrial society can be characterised by the dominance of service industry, more leisure time of the population, higher disposable income and more...

The postmodern paradigm based on a cultural and a symbolic perspective in marketing and consumer behaviour research emerges from the criticism of the utilitarian logic that has prevailed in the research community in marketing and led researchers to view the consumer as an individual essentially...

In recent years, researchers and health care professionals have shown an increasing interest in the health gain associated with breastfeeding and in the problems arising from bottle feeding. It seems that there has been an ideological shift towards the belief that breastfeeding is beneficial and...

Of the different fields of study which have examined fair trade, the one based on analysis of consumer characteristics is perhaps one of the most recent. This study aims to contribute to the knowledge in this area determining for the particular case of Valencia, notoriety of the fair trade...

This study examines the relationship between perceived risk dimensions in the generic drug market, a topic that has not been sufficiently investigated and that is interesting from an academic perspective, as well as from a social point of view. The current research work proposes a model...

One of the greatest concerns of modern society is the deterioration of the environment. Individuals are becoming increasingly aware of the level of pollution existing on the earth and the imminent shortages of non-renewable energies. The aim of this study is to find which factors most influence...

In recent years, the concern with the environment favoured the sprouting of a new segment of consumers: the green or ecological consumers. This growing concern with the environment and the greater selectiveness and demands of consumers represent an immediate challenge for green marketing. This...

Purpose – This paper aims to analyze the factors that influence urban consumers' attitudes towards food safety after the melamine scandal. Design/methodology/approach – Based on the research about the attitudes of urban consumers in Nanjing towards the safety of milk powder after the...

Cet article explore dans les mondes virtuels le lien qui existe entre les individus et leurs avatars en termes d’identité. Les résultats de cette étude tendent à démontrer que les univers virtuels et les interactions qu’ils offrent d’un point de vue social et marchand sont des outils...