Similar Search Results

Antecedents and financial impacts of building brand love

Nguyen, Hang T.; Feng, Hui - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 572-592

Persistent link: https://www.econbiz.de/10012939485

The impact of brand health on customer equity

Mirzaei, Abas; Baumann, Chris; Johnson, Lester W.; … - In: Journal of retailing and consumer services 33 (2016), pp. 8-16

Persistent link: https://www.econbiz.de/10011598531

Effect of social media marketing of luxury brands on brand equity, customer equity and customer purchase intention

Ahmed, Rizwan Raheem; Zaidi, Erum Zahoor; Kazmi, Syed … - In: Amfiteatru economic : an economic and business research … 25 (2023) 62, pp. 265-282

The study conducted primarily examined the effect of Social Media Marketing Effect on Brand equity in creating Purchase Intention and Customer equity. For this purpose, we employed structural equation modeling using Smart-PLS 3.0, the data of 312 respondents were collected through structured...

Persistent link: https://www.econbiz.de/10014464214

The impact of negative customer engagement on market-based assets and financial performance

Rahman, Mahabubur; Faroque, Anisur Rahman; Sakka, Georgia; … - In: Journal of business research : JBR 138 (2022), pp. 422-435

Persistent link: https://www.econbiz.de/10013197867

Unifying customer, product and brand performance management

Heldt, Rodrigo; Silveira, Cleo Schmitt; Luce, Fernando Bins - In: Academia : revista Latinoamericana de administración 35 (2022) 3, pp. 398-412

Persistent link: https://www.econbiz.de/10013369879

Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship

Vera, Jorge - In: The journal of product & brand management 25 (2016) 2, pp. 171-183

Persistent link: https://www.econbiz.de/10011524066

Branded marketing events : engaging Australian and French wine consumers

Altschwager, Teagan; Conduit, Jodie; Bouzdine-Chameeva, … - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 336-357

Persistent link: https://www.econbiz.de/10011627150

A comparison of brand equity strength across consumer segments and markets

Stocchi, Lara; Fuller, Rachel - In: The journal of product & brand management 26 (2017) 5, pp. 453-468

Persistent link: https://www.econbiz.de/10011778292

Shaping halal into a brand? : factors affecting consumers’ halal brand purchase intention

Ali, Afzaal; Ali, Adnan; Sherwani, Mehkar - In: Journal of international food & agribusiness marketing … 29 (2017) 3, pp. 234-259

Persistent link: https://www.econbiz.de/10011800183

Brand personality: a meta-analytic review of antecedents and consequences

Eisend, Martin; Sauer, Nicola E. - In: Marketing letters : a journal of research in marketing 24 (2013) 3, pp. 205-216

Persistent link: https://www.econbiz.de/10009786900