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Brand network communities : leveraging brand relationships within the supply-chain
Hawkins, Matthew A. - In: The journal of brand management : an international journal 24 (2017) 6, pp. 516-521
Persistent link: https://www.econbiz.de/10011771415
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Customer-based perceptual map as a marketing intelligence source
Daabes, Ajayeb S. Abu; Kharbat, Faten F. - In: International journal of economics and business research 13 (2017) 4, pp. 360-379
Persistent link: https://www.econbiz.de/10011740419
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Enhancing customers' positive responses : applying sensory marketing to the hotel website
Lee, Seonjeong; Jeong, Miyoung; Oh, Haemoon - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 68-85
Persistent link: https://www.econbiz.de/10011879719
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Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza; Wymer, Walter; O'Cass, Aron - In: Tourism management : research, policies, practice 66 (2018), pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
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The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter; Labenz, Franziska; Haase, Janina; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
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The moderating role of social themes in cause-related marketing advertisements
Natarajan, Thamaraiselvan; Jublee, Daniel Inbaraj; … - In: International review on public and non-profit marketing 15 (2018) 4, pp. 433-454
Persistent link: https://www.econbiz.de/10011956130
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Does country-of-origin brand personality generate retail customer lifetime value? : a Big Data analytics approach
Chiang, Lanlung; Yang, Chin-Sheng - In: Technological forecasting & social change : an … 130 (2018), pp. 177-187
Persistent link: https://www.econbiz.de/10011958320
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Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh; Melewar, T. C.; Yen, Dorothy - In: The marketing review 14 (2014) 4, pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
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An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin; Merrilees, Bill - In: Marketing intelligence & planning 33 (2015) 4, pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
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Brands as relationship facilitators in consumer markets
Veloutsou, Cleopatra - In: Marketing theory 9 (2009) 1, pp. 127-130
Persistent link: https://www.econbiz.de/10003826401