Purpose - Arguing that increasing use of information and communication technologies (ICT) is shifting market power from suppliers to consumers, the ensuing consumer empowerment is presented as an unintended consequence of marketing. Marketing implications arising from this consumer empowerment...

Purpose: This paper aims to embrace the challenge of performing a state-of-the-art scientific literature analysis in data science for hospitality and tourism. This is important because relatively little contemporary analysis has been published. Design/methodology/approach: Data on over 800...

While building on the contingency theory, this paper proposes a conceptual framework that links five factors: a) internal forces, b) external forces, c) past web and firm performance, d) current web and firm performance, and e) e-marketing strategy in terms of the strategy defined for the 4Ws...