Anastasiei, Bogdan; Chiosa, Ana Raluca - In: Journal of marketing and consumer behaviour in emerging … (2018) 2, pp. 33-45
study aims to make a step further in understanding consumer engagement in electronic word of mouth (eWOM) on Facebook and … as a source of information about products and services are top eWOM providers. A brand that seeks to build authority on … Facebook should look for eWOM providers, convert them into fans and "feed" them with attention-grabbing information that is …