Purpose: The key purposes of the paper are: firstly, to identify what kind of new media tools are used by managers in communication with foreign business partners for professional purposes and which, in their opinion, are the most effective, secondly, to identify the relationships between the...

Purpose: The aim of the paper is to identify the determinants of the marketing and managerial knowledge transfer from a foreign subsidiary located in a post-transition country to its headquarters established in a developed country. Design/methodology/approach: The authors combined the critical...

Objective: The objective of the article is to investigate young consumer perception of family firms (FFs) used in the process of relationship building. It also stresses the importance of gender roles within this representative group. Research Design & Methods: Following a literature review, a...