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, Netflix, and WhatsApp have in common? They are pioneers of the new subscription economy in which people pay automatically for … subscribers for any kind of business. He explains, for instance, - The nine different subscription models and how to apply each in … your business. - How Dollar Shave Club turned shaving into a subscription. - The secret psychology of selling a …
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Konsumenten wählen im Zuge der Digitalisierung immer öfter Subskriptionen bzw. Abonnements, um ihre Einkäufe zu automatisieren. Im Mittelpunkt des essentials von Severin Friedrich Bischof und Thomas Rudolph stehen Subskriptionen für Konsumgüter, die von Konsumenten in der Vergangenheit in...
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