known about how search costs affect consumer demand structure in online markets. In this paper, we identify the impact of … kink in aggregate demand when firms change prices. The significance of the kink reflects the magnitude of online search … costs and the kinked demand function provides information on how search costs affect competition in the online market. Using …

Purpose – An uncertain product demand in online retailing leads to loss of opportunity cost and customer … goods to fulfil uncertain demand, it results in significant inventory holding and obsolescence cost. In view of such … overstocking/understocking situations, this study attempts to mitigate online demand risk by exploring novel e-retailing approaches …