Showing 158,091 - 158,100 of 159,143
Purpose – The purpose of this paper is to determine which financial record‐keeping system farmers use, as well as what system attributes farmers value and to what degree. Design/methodology/approach – This research uses a choice experiment to examine farmer's demand for attributes of...
Persistent link: https://www.econbiz.de/10014667125
Purpose – The purpose of this paper is to address the research issue of how companies manage their consumers' identification to compete effectively in intensely competitive market places. Drawing on theories of social identity and organizational identification, this study proposes that...
Persistent link: https://www.econbiz.de/10014766353
Purpose – The purpose of this paper is to examine trust and posit that consumers perceive the trustworthiness of companies from a particular country differently. Design/methodology/approach – An accepted US model of trust across cultures is tested. A survey questionnaire is used to collect...
Persistent link: https://www.econbiz.de/10014766369
brand names and technology cooperation with developed countries to build up positive country image. Originality/value – By …
Persistent link: https://www.econbiz.de/10014766370
incompatibility on satisfaction of retail customers.  …
Persistent link: https://www.econbiz.de/10014766371
Purpose – The purpose of this paper is to examine situations in which brand extensions are likely to dilute beliefs … included experimental and control groups. Findings – The findings show the congruity of the extension with the family brand is … an important factor, the absence of which increases the chances of dilution of the family brand. Perceived success …
Persistent link: https://www.econbiz.de/10014766384
will show their loyalty in post‐purchase behavior; the bigger the difference between expectation and perception of service … product of banks, but it is easily copied by competitors. Therefore, creation of brand image and improvement of goodwill are …
Persistent link: https://www.econbiz.de/10014766390
Purpose – The purpose of this paper is to discuss the effect of social exchanges between customers that may occur in a queue, on the waiting experience's evaluation and its implication for the customer service management. Design/methodology/approach – Extant literature on social exchanges...
Persistent link: https://www.econbiz.de/10014802426
satisfaction and loyalty.  …
Persistent link: https://www.econbiz.de/10014802433
Purpose – The purpose of this paper is to conceptually examine how value is created in (social) practices in which consumers use offerings as operand resources. Design/methodology/approach – Drawing on service‐dominant logic, practice and consumer culture theories, this paper...
Persistent link: https://www.econbiz.de/10014802443