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Where There Is a Will, Is There a Way? Effects of Lay Theories of Self-Control on Setting and Keeping Resolutions
Mukhopadhyay, Anirban; Johar, Gita Venkataramani - In: Journal of consumer research : JCR ; an … 31 (2005) 4, pp. 779-786
Persistent link: https://www.econbiz.de/10006644488
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Integration of Discrepant Sales Forecasts: The Influence of Plausibility Inferences Based on an Evoked Range
Roggeveen, Anne L.; Johar, Gita Venkataramani - In: Journal of marketing research : JMR 41 (2004) 1, pp. 19-30
Persistent link: https://www.econbiz.de/10006648040
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Taking Stock of Stockbrokers: Exploring Momentum versus Contrarian Investor Strategies and Profiles
Morrin, Maureen; Jacoby, Jacob; Johar, Gita Venkataramani; … - In: Journal of consumer research : JCR ; an … 29 (2002) 2, pp. 188-198
Persistent link: https://www.econbiz.de/10006653797
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Effects of Inconsistent Attribute Information on the Predictive Value of Product Attitudes: Toward a Resolution of Opposing Perspectives
Sengupta, Jaideep; Johar, Gita Venkataramani - In: Journal of consumer research : JCR ; an … 29 (2002) 1, pp. 39-56
Persistent link: https://www.econbiz.de/10006654766
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The Use of Concurrent Disclosures to Correct Invalid Inferences
Johar, Gita Venkataramani; Simmons, Carolyn J. - In: Journal of consumer research : JCR ; an … 26 (2000) 4, pp. 307-322
Persistent link: https://www.econbiz.de/10006663318
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Contingent Processes of Source Identification
Pham, Michel Tuan; Johar, Gita Venkataramani - In: Journal of consumer research : JCR ; an … 24 (1997) 3, pp. 249-265
Persistent link: https://www.econbiz.de/10006672250
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Spontaneous visualization and concept evaluation
Lehmann, Donald R.; Stuart, Jennifer Ames; Johar, Gita … - In: Journal of the Academy of Marketing Science 35 (2007) 3, pp. 309-316
Persistent link: https://www.econbiz.de/10007757375
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Tempted or Not? The Effect of Recent Purchase History on Responses to Affective Advertising
Mukhopadhyay, Anirban; Johar, Gita Venkataramani - In: Journal of consumer research : JCR ; an … 33 (2007) 4, pp. 445-453
Persistent link: https://www.econbiz.de/10007612006
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Market Prominence Biases in Sponsor Identification: Processes and Consequentiality
Pham, Michel Tuan; Johar, Gita Venkataramani - In: Psychology & marketing 18 (2001) 2, pp. 123-144
Persistent link: https://www.econbiz.de/10006980502
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Babyfaces, Trait Inferences, and Company Evaluations in a Public Relations Crisis
Gorn, Gerald J.; Jiang, Yuwei; Johar, Gita Venkataramani - In: Journal of consumer research : JCR ; an … 35 (2008) 1, pp. 36-49
Persistent link: https://www.econbiz.de/10008064339