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What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation
Chandy, Rajesh K.; Prabhu, Jaideep C.; Antia, Kersi D. - In: Journal of marketing 67 (2003) 3, pp. 1-18
Persistent link: https://www.econbiz.de/10005933880
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The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation
Chandy, Rajesh K.; Tellis, Gerard J. - In: Journal of marketing 64 (2000) 3, pp. 1-17
Persistent link: https://www.econbiz.de/10005957436
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Practice Prize Reports
Sinha, Ashish; Inman, J.Jeffrey; Wang, Yantao; Park, … - In: Marketing science : the marketing journal of the … 24 (2005) 3, pp. 351-366
Persistent link: https://www.econbiz.de/10006874873
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What to Say When: Advertising Appeals in Evolving Markets
Chandy, Rajesh K.; Tellis, Gerard J.; MacInnis, Deborah J. - In: Journal of marketing research : JMR 38 (2001) 4, pp. 399-414
Persistent link: https://www.econbiz.de/10006656379
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Which Ad Works, When, Where, and How Often? Modeling the Effects of Direct Television Advertising
Tellis, Herard J.; Chandy, Rajesh K.; Thaivanich, Pattana - In: Journal of marketing research : JMR 37 (2000) 1, pp. 32-46
Persistent link: https://www.econbiz.de/10006663759
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In Search of Diversity: The Record of Major Marketing Journals
Tellis, Gerard J.; Chandy, Rajesh K.; Ackerman, David S. - In: Journal of marketing research : JMR 36 (1999) 1, pp. 120-131
Persistent link: https://www.econbiz.de/10006667558
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Radical Innovation Across Nations: The Preeminence of Corporate Culture
Tellis, Gerard J.; Prabhu, Jaideep C.; Chandy, Rajesh K. - In: Journal of marketing 73 (2009) 1, pp. 3-23
Persistent link: https://www.econbiz.de/10008169220
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THE CMO OF CONSEQUENCE
Boyd, D. Eric; Chandy, Rajesh K.; Cunha, Marcus - In: Business strategy review 21 (2010) 3, pp. 42-46
Persistent link: https://www.econbiz.de/10008704228
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Why Some Acquisitions Do Better Than Others: Product Capital as a Driver of Long-Term Stock Returns
Sorescu, Alina B.; Chandy, Rajesh K.; Prabhu, Jaideep C. - In: Journal of marketing research : JMR 44 (2007) 1, pp. 57-72
Persistent link: https://www.econbiz.de/10007596665
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Who introduces more radical innovations and who gains more from them? : Report No. 03-118
Sorescu, Alina B.; Chandy, Rajesh K.; Prabhu, Jaideep C. - In: MSI reports : working paper series (2003) 3, pp. 143-163
Persistent link: https://www.econbiz.de/10009893391