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Framing transformation dynamics towards service-orientation : alternative trajectories of B2B relations
Lappalainen, Inka; Valjakke, Tiina; Ahonen, Toni; … - In: International journal of services and operations management 32 (2019) 2, pp. 131-157
Persistent link: https://www.econbiz.de/10012008950
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Against the implicit politics of service-dominant logic
Hietanen, Joel; Andéhn, Mikael; Bradshaw, Alan - In: Marketing theory 18 (2018) 1, pp. 101-119
Persistent link: https://www.econbiz.de/10011825667
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Exploring co-created service value and interactions of social commerce in China : a service-dominant logic perspective
Dai, Hua; Hu, Tao; Zhang, Yue - In: Journal of global marketing 32 (2019) 5, pp. 356-376
Persistent link: https://www.econbiz.de/10012201056
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Engaging customers in value co-creation through mobile instant messaging in the tourism and hospitality industry
Lei, Soey Sut Ieng; Ye, Shun; Wang, Dan; Law, Chun Hung … - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 229-251
Persistent link: https://www.econbiz.de/10012201334
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A holistic view of value generation process in a SSBI environment : a service dominant logic perspective
Bani-Hani, Imad; Pareigis, Jörg; Tona, Olgerta; … - In: Journal of decision systems 27 (2018), pp. 46-55
Persistent link: https://www.econbiz.de/10012161962
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Marketing agency/client service-for-service provision in an age of digital transformation
Hughes, Tim; Vafeas, Mario - In: Journal of business-to-business marketing 26 (2019) 3/4, pp. 265-280
Persistent link: https://www.econbiz.de/10012196308
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Value creation in the market ecosystem : a Service-Dominant logic perspective
Katsifaraki, Georgia - Panepistēmio Kypru / Department of Economics - 2018
Persistent link: https://www.econbiz.de/10012041746
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Shifting paradigm to service-dominant logic via Internet-of-Things with applications in the elevators industry
Lai, Chia Tai Angus; Jackson, Paul R.; Jiang, Wei - In: Journal of management analytics 4 (2017) 1, pp. 35-54
Persistent link: https://www.econbiz.de/10011771056
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Robert F. Lusch : one of a kind scholar and a macromarketer
Peterson, Mark - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 317-320
Persistent link: https://www.econbiz.de/10011750622
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Value co-creation in health care : a phenomenological examination of the doctor-patient encounter
Osei-Frimpong, Kofi; Owusu-Frimpong, Nana - In: Journal of nonprofit & public sector marketing 29 (2017) 4, pp. 365-384
Persistent link: https://www.econbiz.de/10011783973