Retailers are often short on capacity, so a logical assumption would be that retailers could improve their profits by acquiring more. In this study, we show that this is not necessarily true, because retailer's capacity has a strategic role in channel distribution. Specifically, we consider a...

Recently, a growing number of online retailers have started meshing their pricing strategies with consumers' social networks. Specifically, they have started allowing consumers to invite peers from social media to request a discount for their purchases. We call this pricing strategy social...

Crowdfunding has changed the way startups, entrepreneurs, and individuals raise capital by harnessing the power of the crowd. Reward-based crowdfunding is an established and attractive fundraising option for entrepreneurs with creative projects. Recently, investment-based crowdfunding has also...

Advances in social networking and mobile technology have significantly increased game developers’ ability to actively initiate and manage social interactions between game players. This paper introduces competitiveness as a new attribute of social interactions. We empirically investigate how...

Product placement campaigns are increasingly hosted in online games such as social network games and mobile games, where game players interact with each other while playing the game. In this paper, we examine the implications of game players’ social interactions for the product placement...