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Benefits, barriers, and facilitators of developing B2B mobile applications

Asamoah, Daniel Adomako; Dinsmore, John Bowman; Swani, Kunal - In: The journal of business & industrial marketing 39 (2024) 3, pp. 537-552

Persistent link: https://www.econbiz.de/10015078806

Improving service brand personality with augmented reality marketing

Plotkina, Daria; Dinsmore, John; Racat, Margot - In: Journal of Services Marketing 36 (2021) 6, pp. 781-799

Purpose: Augmented reality (AR) apps offer a great opportunity for brands to provide better service to customers by creating augmented customer service. However, not every AR app is equally effective in improving customer experience. Investigation of underlying processes and brand-related...

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Positive framing when assessing the personal resources to manage one's finances increases consumers' retirement self‐efficacy and improves retirement goal clarity

Hoffmann, Arvid O. I.; Plotkina, Daria - In: Psychology & Marketing 38 (2021) 12, pp. 2286-2304

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Let your past define your future? How recalling successful financial experiences can increase beliefs of self‐efficacy in financial planning

Hoffmann, Arvid O. I.; Plotkina, Daria - In: Journal of Consumer Affairs 55 (2021) 3, pp. 847-871

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Delight the experts, but never dissatisfy your customers! : a multi-category study on the effects of online review source on intention to buy a new product

Plotkina, Daria; Munzel, Andreas - In: Journal of retailing and consumer services 29 (2016), pp. 1-11

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Show me the real world : reactions of American female consumers to more realistic and diverse human models in e-commerce

Plotkina, Daria; Saurel, Hélène - In: Journal of marketing theory and practice : JMTP 29 (2021) 2, pp. 250-269

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Illusions of truth : experimental insights into human and algorithmic detections of fake online reviews

Plotkina, Daria; Munzel, Andreas; Pallud, Jessie - In: Journal of business research : JBR 109 (2020), pp. 511-523

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Why and when does financial information affect retirement planning intentions and which consumers are more likely to act on them?

Hoffmann, Arvid O. I.; Plotkina, Daria - In: Journal of business research : JBR 117 (2020), pp. 411-431

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Me or just like me? : the role of virtual try-on and physical appearance in apparel m-retailing

Plotkina, Daria; Saurel, Hélène - In: Journal of retailing and consumer services 51 (2019), pp. 362-377

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The role of transactionality of mobile branded apps in brand experience and its impact on loyalty

Plotkina, Daria; Rabeson, Landisoa - In: The journal of brand management : an international journal 29 (2022) 5, pp. 470-483

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