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Towards an integrated model of low attention advertising effects

Grimes, Anthony - In: European Journal of Marketing 42 (2008) 1/2, pp. 69-86

Purpose – The purpose of this paper is draw together the different explanations of low attention advertising effects in the related, yet traditionally separate, paradigms of low involvement processing and mere exposure effects. Further to this, the paper aims to integrate these perspectives...

Persistent link: https://www.econbiz.de/10014722461

The influence of loyalty programme membership on customer purchase behaviour

Meyer‐Waarden, Lars - In: European Journal of Marketing 42 (2008) 1/2, pp. 87-114

Purpose – In the retailing sector, consumers typically patronize multiple outlets, which leaves outlets striving to earn a greater portion of consumer expenditures. The purpose of this paper is to improve theoretical and empirical knowledge about the impact of retailing loyalty programmes on...

Persistent link: https://www.econbiz.de/10014722462

Understanding the consumer propensity to observe

Simpson, Penny M.; Siguaw, Judy A.; Cadogan, John W. - In: European Journal of Marketing 42 (2008) 1/2, pp. 196-221

antecedents identified as significant influencers of propensity to observe are consumer risk aversion, brand choice overload, self …

Persistent link: https://www.econbiz.de/10014722467

Consumption attitudes and adoption of new consumer products: a contingency approach

Wang, Guangping; Dou, Wenyu; Zhou, Nan - In: European Journal of Marketing 42 (2008) 1/2, pp. 238-254

Purpose – The purpose of this paper is to further current understanding of the relationship between consumption attitudes and new product adoption and how the relationship may be contingent upon consumers' other characteristics. Design/methodology/approach – Following a contingency...

Persistent link: https://www.econbiz.de/10014722469

Marketing to postmodern consumers: introducing the internet chameleon

Simmons, Geoff - In: European Journal of Marketing 42 (2008) 3/4, pp. 299-310

postmodern marketing consumer context, with postmodern consumers seeking both individualistic and communal brand experiences …

Persistent link: https://www.econbiz.de/10014722475

Factors influencing word of mouth effectiveness: receiver perspectives

Sweeney, Jillian C.; Soutar, Geoffrey N.; Mazzarol, Tim - In: European Journal of Marketing 42 (2008) 3/4, pp. 344-364

Purpose – Word of mouth (WOM) is becoming increasingly recognized as an important form of promotion, particularly within professional services environments, where credence qualities play a critical role in consumers' choices. The present paper seeks to explore the factors that are likely to...

Persistent link: https://www.econbiz.de/10014722478

Experiences as gifts: from process to model

Clarke, Jackie - In: European Journal of Marketing 42 (2008) 3/4, pp. 365-389

Purpose – The purpose of this paper is to examine the giving and receiving of gifts that are experiences rather than physical goods, and to illuminate how the behavioural processes in the selection, exchange and consumption of such intangible gifts might differ from the generic understanding...

Persistent link: https://www.econbiz.de/10014722479

Undesired self‐image congruence in a low‐involvement product context

Bosnjak, Michael; Rudolph, Nina - In: European Journal of Marketing 42 (2008) 5/6, pp. 702-712

”, and capture consumers' perceived closeness to negatively valenced brand‐related attributes over and above established self … purchasing intentions. Research limitations/implications – Avoidance motives related to undesired brand images appear to …‐related decision processes at early stages, due caution should be exerted in primary data collection and brand positioning. Primary …

Persistent link: https://www.econbiz.de/10014722496

Customer‐employee relationship

Jamal, Ahmad; Adelowore, Adegboyega - In: European Journal of Marketing 42 (2008) 11/12, pp. 1316-1345

Purpose – Many have applied the concept of congruence or fit in the context of person‐organization, person‐environment and person‐person relationships and interactions. However, despite the significance of customer‐employee interactions and relations in a services context, no research...

Persistent link: https://www.econbiz.de/10014722532

Antecedents to permission based mobile marketing: an initial examination

Jayawardhena, Chanaka; Kuckertz, Andreas; Karjaluoto, Heikki - In: European Journal of Marketing 43 (2009) 3/4, pp. 473-499

Purpose – This paper's aim is to develop a conceptual model to examine the influence of four antecedent factors (personal trust, institutional trust, perceived control and experience) on consumers' willingness to participate in permission‐based mobile marketing. The model is to be tested...

Persistent link: https://www.econbiz.de/10014722562