Similar Search Results

Evaluation of customer's mall preferences in India using fuzzy AHP approach

Deb, Madhurima - In: Journal of advances in management research : JAMR 9 (2012) 1, pp. 29-44

Persistent link: https://www.econbiz.de/10009574679

A strategic analysis of the various reforms of Khadi and Village Industries Commission : case-based approach

Deb, Madhurima - In: International journal of business and globalisation : IJBG 12 (2014) 4, pp. 439-456

Persistent link: https://www.econbiz.de/10011288837

An integrated framework to serve the bottom of pyramid

Deb, Madhurima - In: International journal of business and globalisation : IJBG 11 (2013) 2, pp. 171-186

Persistent link: https://www.econbiz.de/10010225901

A study on the factors governing retailer-customer long-term relationship

Deb, Madhurima - In: International journal of commerce and management 24 (2014) 3, pp. 257-272

Persistent link: https://www.econbiz.de/10010432356

The impact of scepticism in cause-related marketing campaigns on audiences’ behavioural intentions with religiosity as a moderator : focused study on nonprofit organizations in Ind...

Deb, Madhurima - In: International review on public and non-profit marketing 18 (2021) 3, pp. 387-401

Persistent link: https://www.econbiz.de/10012617327

Evaluation of customer's mall preferences in India using fuzzy AHP approach

Deb, Madhurima - In: Journal of advances in management research : JAMR 9 (2012) 1, pp. 29-44

Persistent link: https://www.econbiz.de/10010005342

Store attributes, relationship investment, culture, religiosity and relationship quality

Deb, Madhurima - In: International Journal of Retail & Distribution Management 46 (2018) 7, pp. 615-637

Purpose: The purpose of this paper is to investigate the impact of store-level attributes, relationship investment, culture and religiosity on relationship quality. Design/methodology/approach: To attain the above objective, data were collected from 350 customers from India and Nigeria. Data...

Persistent link: https://www.econbiz.de/10012071825

Significance of trust and loyalty during financial crisis: a study on customer behavior of Indian banks

Deb, Madhurima; Chavali, Kavita - In: South Asian journal of management : SAJM 17 (2010) 1, pp. 43-60

Persistent link: https://www.econbiz.de/10003979676

Assessing the ethnocentric tendencies of different age-cohorts in an emerging market

Deb, Madhurima; Chaudhuri, Himadri Roy - In: Journal of Indian business research 4 (2012) 4, pp. 244-268

Persistent link: https://www.econbiz.de/10009666072

An empirical examination of customers' adoption of m-banking in India

Deb, Madhurima; Lomo-David, Ewuuk - In: Marketing intelligence & planning 32 (2014) 4, pp. 475-494

Persistent link: https://www.econbiz.de/10010385843