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Creation and implementation of collective brands : an analysis of the Brazilian wine sector challenges

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Generation Z response toward sponsorship disclosure on Instagram : where do they look? what do they perceive? how do they act?

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Development of an identity model for sector brands

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Sectoral brand management : a social constructionist approach in the business-to-business market

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Business process management applicability to destination country-brand management

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Improving business innovation and research through the application of neuromarketing with ethics : a framework

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A review of studies on neuromarketing : practical results, techniques, contributions and limitations

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Organic and sponsored ads : study on online purchase intent and visual behaviour

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Construction and operationalisation of sectorial brands : the case of the Brazilian winemaking sector from the perspective of different stakeholders

Castro, Dra Virginia Aparecida; Giraldi, Janaina de … - In: Wine Economics and Policy 7 (2018) 2, pp. 153-164

The objective of this article is to understand the process of construction and operation of sectorial brands (a type of shared brand) for the Brazilian winemaking sector, considering the perspective of different stakeholders: government agencies, associations, and managers of the wineries. The...

Persistent link: https://www.econbiz.de/10011959895

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