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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Virtual globals : marketspace and the internationalism of small technology-based firms
Brock, Jürgen Kai-Uwe
-
2000
Persistent link: https://www.econbiz.de/10003081774
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2
Market space and the new mechanism of internationalisation : some preliminary insights
Brock, Jürgen Kai-Uwe
- In:
Multinationals in a new era : international strategy …
,
(pp. 88-101)
.
2001
Persistent link: https://www.econbiz.de/10001679589
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3
Does distance matter for internationally-oriented small firms?
Brock, Jürgen Kai-Uwe
;
Johnson, Jeffrey E.
;
Zhou, …
- In:
Industrial marketing management : the international …
40
(
2011
)
3
,
pp. 384-394
Persistent link: https://www.econbiz.de/10008991584
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4
Customer intimacy
Brock, Jürgen Kai-Uwe
;
Zhou, Josephine Yu
- In:
The journal of business & industrial marketing
27
(
2012
)
5
,
pp. 370-383
Persistent link: https://www.econbiz.de/10009665565
Saved in:
5
Artificial intelligence and marketing : pitfalls and opportunities
De Bruyn, Arnaud
;
Viswanathan, Vijay
;
Yean Shan Beh
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 91-105
Persistent link: https://www.econbiz.de/10012299814
Saved in:
6
One-voice strategy for customer engagement
Singh, Jagdip
;
Nambisan, Satish
;
Bridge, R. Gary
; …
- In:
Journal of service research
24
(
2021
)
1
,
pp. 42-65
Persistent link: https://www.econbiz.de/10012426761
Saved in:
7
Demystifying AI : what digital transformation leaders can teach you about realistic artificial intelligence
Brock, Jürgen Kai-Uwe
;
Wangenheim, Florian von
- In:
California management review
61
(
2019
)
4
,
pp. 110-134
Persistent link: https://www.econbiz.de/10012175543
Saved in:
8
Conducting survey research among organisational populations in developing countries: Can the drop and collect technique make a difference?
Ibeh, Kevin I.N.
;
Brock, Jürgen Kai-Uwe
- In:
International journal of market research : JMRS ; the …
46
(
2004
)
3
,
pp. 375-383
Persistent link: https://www.econbiz.de/10006693206
Saved in:
9
Customer intimacy
Brock, Jürgen Kai-Uwe
;
Zhou, Josephine Yu
- In:
The journal of business & industrial marketing
27
(
2012
)
5
,
pp. 370-384
Persistent link: https://www.econbiz.de/10009978670
Saved in:
10
Book Reviews
Brock, Jürgen Kai-Uwe
- In:
International small business journal
21
(
2003
)
3
,
pp. 349-350
Persistent link: https://www.econbiz.de/10006254112
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