Contents: 1. Introduction - 'changing philosophies' -- 2. The theory philosophy: 'changing theories' -- 3. The rational philosophy: 'changing plans' -- 4. The biological philosophy: 'changing organisms' -- 5. The models philosophy: 'changing consultants' -- 6. The institutional philosophy:...

Analysing the trends that are emerging in sport enterprises such as advancements in technology and social media, the authors of this illuminating book tackle the issue of how to create new opportunities in such a changing industry. Providing valuable reading for sports business scholars, this...