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Consumer behaviour
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From customer readiness to customer retention : the mediating role of customer psychological and behavioral engagement
Torkzadeh, Samaneh
;
Zolfagharian, Mohammadali
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1799-1829
Persistent link: https://www.econbiz.de/10013352641
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42
Households' intentions under financial vulnerability conditions : is it likely for the COVID-19 pandemic to leave a permanent scar?
Alhenawi, Yasser
;
Yazdanparast, Atefeh
- In:
International journal of bank marketing
40
(
2022
)
3
,
pp. 425-457
Persistent link: https://www.econbiz.de/10013396355
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43
The effect of color lightness on anticipated product comfort : the role of the lightness-softness cross-modal correspondence
Yazdanparast, Atefeh
;
Ketron, Seth
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014333342
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