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Innovative digital marketing m...
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Kim, Kyung Hoon
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6
Jeon, Byung Joo
6
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6
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3
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Journal of business research : JBR
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of Business Research
4
International journal of advertising : the review of marketing communications
2
Journal of Global Scholars of Marketing Science
2
Psychology & marketing
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Asia Pacific Journal of Marketing and Logistics
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International Marketing Review
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International journal of advertising : the quarterly review of marketing communications
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The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
2
The influence of flow experience in the augmented reality context on psychological ownership
Yuan, Chunlin
;
Wang, Shuman
;
Yu, Xiaolei
;
Kim, Kyung Hoon
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 922-944
Persistent link: https://www.econbiz.de/10012623907
Saved in:
3
Third-party organization endorsement impacts on perceived value and B2B customer loyalty
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 221-230
Persistent link: https://www.econbiz.de/10012322045
Saved in:
4
Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment : an empirical study of B2B e-commerce platform
Yuan, Chunlin
;
Moon, Hakil
;
Wang, Shuman
;
Yu, Xiaolei
; …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 101-110
Persistent link: https://www.econbiz.de/10012490947
Saved in:
5
Product design innovation and customer value : cross-cultural research in the United States and Korea
Moon, Hakil
;
Miller, Douglas R.
;
Kim, Sung Hyun
- In:
The journal of product innovation management : an …
30
(
2013
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10009703654
Saved in:
6
The effect of network tie position on a firm's innovation performance
Moon, Hakil
;
Di Benedetto, C. Anthony
;
Kim, Sang Kyun
- In:
Journal of business research : JBR
144
(
2022
),
pp. 821-829
Persistent link: https://www.econbiz.de/10013185045
Saved in:
7
Fashion cewebrity involvement in new product development : scale development and an empirical study
Zhang, Hao
;
Liang, Xiaoning
;
Moon, Hakil
- In:
Journal of business research : JBR
120
(
2020
),
pp. 321-329
Persistent link: https://www.econbiz.de/10012417134
Saved in:
8
Ingredient branding for a luxury brand : the role of brand and product fit
Moon, Hakil
;
Sprott, David E.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5768-5774
Persistent link: https://www.econbiz.de/10011597500
Saved in:
9
Collaboration with higher education institutions for successful firm innovation
Moon, Hakil
;
Mariadoss, Babu John
;
Johnson, Jean L.
- In:
Journal of business research : JBR
99
(
2019
),
pp. 534-541
Persistent link: https://www.econbiz.de/10012023719
Saved in:
10
Supplier and customer involvement in new product development stages : implications for new product innovation outcomes
Moon, Hakil
;
Johnson, Jean L.
;
Mariadoss, Babu John
; …
- In:
International journal of innovation and technology …
15
(
2018
)
1
,
pp. 1850004-1-21
Persistent link: https://www.econbiz.de/10011869348
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