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Consumer behaviour
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Bigné Alcañiz, J. Enrique
67
Ruiz Mafe, Carla
41
Sanz Blas, Silvia
26
Bigné, Enrique
19
Pérez-Cabañero, Carmen
16
Andreu, Luisa
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Bigne, Enrique
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Blesa, Andreu
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Ruiz-Mafe, Carla
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Bigné, J. Enrique
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Cervera-Taulet, Amparo
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Küster, Inés
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Aldas-Manzano, Joaquin
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Cruz-Ros, Sonia
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Curras-Perez, Rafael
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Enrique Bigné, J.
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Kozak, Metin
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Schlesinger, Walesska
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Sánchez, Isabel
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Sánchez, Javier
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Alcañiz, Enrique Bigné
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Alcañiz, Mariano
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Alvarado Herrera, Alejandro
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Bigné Alcañiz, Enrique
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Moliner, Miguel A.
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Ausin-Azofra, Jose Manuel
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Badenes-Rocha, Alberto
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Martí Parreño, José
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Journal of business research : JBR
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Tourism management : research, policies, practice
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Service business : an international journal
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EconStor
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1
Are customer star ratings and sentiments aligned? : a deep learning study of the customer service experience in tourism destinations
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
; …
- In:
Service business
17
(
2023
)
1
,
pp. 281-314
Persistent link: https://www.econbiz.de/10014282967
Saved in:
2
Business-to-business e-commerce adoption and perceived benefits : evidence from small and medium Spanish enterprises
Bigné Alcañiz, J. Enrique
;
Aldás-Manzano, Joaquín
; …
- In:
International journal of electronic business
7
(
2009
)
6
,
pp. 599-624
Persistent link: https://www.econbiz.de/10003916885
Saved in:
3
Consumer behavioural intentions in cause-related marketing : the role of identification and social cause involvement
Bigné Alcañiz, J. Enrique
;
Currás-Pérez, Rafael
; …
- In:
International review on public and nonprofit marketing …
7
(
2010
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10008667917
Saved in:
4
How motivation, opportunity and ability can drive online airline ticket purchases
Bigné Alcañiz, J. Enrique
;
Hernández Ortega, Blanca
; …
- In:
Journal of air transport management
16
(
2010
)
6
,
pp. 346-349
Persistent link: https://www.econbiz.de/10008658874
Saved in:
5
Cause-related marketing influence on consumer responses : the moderating effect of cause-brand fit
Bigné Alcañiz, J. Enrique
;
Currás-Pérez, Rafael
; …
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 265-283
Persistent link: https://www.econbiz.de/10009627463
Saved in:
6
Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and eye-tracking measures
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 214-226
Persistent link: https://www.econbiz.de/10012796087
Saved in:
7
Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited
Bigné Alcañiz, J. Enrique
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 403-416
Persistent link: https://www.econbiz.de/10012272095
Saved in:
8
Does social climate influence positive eWOM? : a study of heavy-users of online communities
Ruiz Mafe, Carla
;
Bigné Alcañiz, J. Enrique
;
Sanz …
- In:
Business research quarterly : BRQ
21
(
2018
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10011989522
Saved in:
9
How online advertising competes with user-generated content in TripAdvisor : a neuroscientific approach
Bigné Alcañiz, J. Enrique
;
Simonetti, Aline
;
Ruiz …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 279-288
Persistent link: https://www.econbiz.de/10012430510
Saved in:
10
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
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