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The influence of product innovation messages on the intention to purchase incumbent products

Lee, Kyootai; Shim, Eugene; Kim, Jiyeon; Nam, Hyunjeong - In: Journal of Innovation & Knowledge (JIK) 6 (2021) 3, pp. 154-166

How do product innovation messages delay purchase intentions? Few studies offer answers to this question. Building on … among product innovation contents (i.e., performance advancements and price drops), reference time points (i.e., in the past … innovation messages. It also sheds light on how marketers must strategically manage the messages about innovation outcomes. …

Persistent link: https://www.econbiz.de/10013266796

It is a match! : the effect of regulatory fit on new products recommendations

Zhang, Junhui; Balaji, M. S.; Luo, Jun; Jha, Subhash; … - In: Psychology & marketing 41 (2024) 8, pp. 1882-1899

Persistent link: https://www.econbiz.de/10015074447

Impact of Subliminal Messages on Consumer Behavior : A Fresh Look into the Future

Sur, Ratul - 2016

Since time immemorial, subliminal advertisement has continued to haunt the society and especially after James Vicary's experiment at New Jersey, it reached a new height. Since then, there has been much argument about whether this can be an efficient technique of marketing communications. Decades...

Persistent link: https://www.econbiz.de/10013004087

The research on relationship among online game endorsement, adolescent involvement and game purchase intention

Wu, Chao-sen; Tsai, Li-fen - In: International journal of management, economics and … 2 (2013) 3, pp. 205-216

This research aims to probe the influence of online game endorsement on adolescent involvement and game purchase intention. Involvement means the perceived importance and interest stimulate. The high involvement means consumers will spend more time considering and collecting data in order to...

Persistent link: https://www.econbiz.de/10009793750

The Research on Relationship among Online Game Endorsement, Adolescent Involvement and Game Purchase Intention

Wu, Chao-Sen - 2013

Persistent link: https://www.econbiz.de/10013076066

Autonomy in Consumer Choice

Wertenbroch, Klaus - 2020

We propose that autonomy is a crucial aspect of consumer choice. We offer a definition that situates autonomy among related constructs in philosophy and psychology, contrast actual with perceived autonomy in consumer contexts, examine the resilience of perceived autonomy, and sketch out an...

Persistent link: https://www.econbiz.de/10012833729

The impact of the "Green Transition" in the field of food packaging on the behavior of Romanian consumers

Jurconi, Alexandru; Popescu, Ioana Maria; Manea, … - In: Amfiteatru economic : an economic and business research … 24 (2022) 60, pp. 395-409

Sustainability has become one of the constant concerns of active participants in the food chain: producers, traders, consumers, and regulators. The paper aims to identify consumers' perceptions of the use of sustainable food packaging, in an exploratory survey of a sample of 280 respondents,...

Persistent link: https://www.econbiz.de/10013368716

Leading Edge Users and Latent Consumer Needs in Electromobility : Findings from a Nethnographic Study of User Innovation in High-Tech Online Communities

Pollok, Patrick; Lüttgens, Dirk; Piller, Frank T. - 2014

Netnography i.e. the systematic observation and analysis of online communities to generate insights for an innovation … process, has been established as a method of user innovation in consumer goods industries. In this study we apply this …

Persistent link: https://www.econbiz.de/10014147405

Forecasting Marketing Mix Responsiveness for New Products

Luan, Y. Jackie - 2009

Prior to a new product launch, marketers need to infer how demand will respond to various levels of marketing mix variables in order to set an appropriate marketing plan. A critical challenge in estimating marketing mix responsiveness from historical data is that the observed decisions were...

Persistent link: https://www.econbiz.de/10012766859

Deadlines in Product Development

Zhang, Juanjuan - 2015

Deadlines are common in product development and are often felt to be too harsh - many development efforts are still worth continuing at the time of mandated termination. We examine the value of deadlines from the agency-theoretic perspective. We consider a firm that pays an agent to lead product...

Persistent link: https://www.econbiz.de/10013036671

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