//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Business to business marketing...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing
26
Marketingmanagement
15
Marketing management
14
Theorie
10
Theory
10
Produktpiraterie
9
Consumer behaviour
8
Marketing theory
7
Marketingtheorie
7
Product counterfeiting
7
Intellectual property rights
6
International marketing
6
Geistiges Eigentum
5
Immaterialgüterrechte
5
Konsumentenverhalten
5
Verbraucherverhalten
5
Außenwirtschaftspolitik
4
International economy
4
Internationale Wirtschaft
4
Internationales Marketing
4
Welt
4
Advertising
3
Business-to-Business-Marketing
3
China
3
Creativity
3
Foreign economic policy
3
Kreativität
3
Problems, exercises, etc.
3
USA
3
United States
3
Werbung
3
World
3
Auslandsverlagerung
2
B-to-B-Marketing
2
Business-to-business marketing
2
Competitive strategy
2
Counterfeit goods
2
Einführung
2
Exhibitions
2
Grounded Theory
2
more ...
less ...
Online availability
All
Undetermined
21
Free
2
Type of publication
All
Article
55
Book / Working Paper
52
Other
1
Type of publication (narrower categories)
All
Lehrbuch
13
Textbook
13
Article in journal
10
Aufsatz in Zeitschrift
10
research-article
6
Aufsatz im Buch
4
Book section
4
Case study
4
Fallstudie
4
Bibliographie
3
Collection of articles of several authors
2
Glossar enthalten
2
Glossary included
2
Sammelwerk
2
review-article
2
Aufsatzsammlung
1
Einführung
1
Wörterbuch
1
conceptual-paper
1
non-article
1
review
1
more ...
less ...
Language
All
English
75
Undetermined
33
Author
All
Blythe, Jim
69
Zimmerman, Alan
29
Zimmerman, Alan S.
14
Chaudhry, Peggy E.
11
Peters, Jonathan R.
5
Chaudhry, Peggy
4
Cordell, Victor V.
4
Szenberg, Michael
4
Bradley, Nigel
3
Cordell, Victor
3
Marcum, James W.
3
Martin, Jane
3
Bennett, Roger
2
Gordon, Cameron
2
Green, Rachael
2
Lawton, Laroi
2
Madichie, Nnamdi O.
2
Megicks, Phil
2
Peters, Jonathan
2
Ramrattan, Lall
2
Schaefer, Thomas E.
2
Sethna, Zubin
2
Blythe, Jim.
1
Evans, Ian
1
Fey, Richard
1
Fitzpatrick, Peter B.
1
Fugate, Douglas L.
1
Garaventa, Eugene
1
Gordon, Cameron E.
1
Harker, Michael
1
Herskovitz, Paul J.
1
Klein, Esther E.
1
Kubacki, Krzysztof
1
Longinotti-Buitoni
1
Luigi, Gian
1
Madichie, Nnamde O.
1
Ramrattan, Lall B.
1
Rayner, Tony
1
Rettie, Ruth
1
Siemieniako, Dariusz
1
more ...
less ...
Published in...
All
Business horizons
5
Marketing intelligence & planning
4
The journal of business & industrial marketing
4
Marketing Intelligence & Planning
3
The American economist : journal of the International Honor Society in Economics
3
Business Horizons
2
Corporate Communications: An International Journal
2
International journal of management and decision making : IJMDM
2
Journal / The Capco Institute : journal of financial transformation
2
Journal of Business & Industrial Marketing
2
Journal of organizational excellence : realizing the value of human capital
2
Multinational business review
2
Qualitative Market Research: An International Journal
2
SAGE course companions
2
SAGE key concepts
2
SpringerLink / Bücher
2
The marketing review
2
AMA management briefing
1
CIM coursebook
1
Demarketing
1
Handbook of research on counterfeiting and illicit trade
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of internet marketing and advertising : IJIMA
1
Journal of Asia Pacific business
1
Journal of Financial Transformation
1
Journal of Product & Brand Management
1
Journal of customer behaviour
1
Journal of global marketing
1
Journal of marketing management : MM
1
Journal of professional services marketing
1
Journal of teaching in international business
1
Management for Professionals
1
Multinational Business Review
1
National productivity review : the journal of productivity management
1
Personality, design and marketing : matching design to customer personal preferences
1
Profiting from diversity : the business advantages and the obstacles to achieving diversity
1
Qualitative market research : an international journal
1
Springer eBook Collection / Business and Economics
1
The American economist : journal of Omnicron Delta Epsilon, the International Honor Society in Economics
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
46
OLC EcoSci
28
USB Cologne (EcoSocSci)
19
Other ZBW resources
11
RePEc
3
BASE
1
Showing
81
-
90
of
108
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
81
Marketing communications
Blythe, Jim
-
1999
Persistent link: https://www.econbiz.de/10001363091
Saved in:
82
Consumer behaviour
Sethna, Zubin
;
Blythe, Jim
-
2019
-
4th edition
Persistent link: https://www.econbiz.de/10011992378
Saved in:
83
Essentials of marketing
Blythe, Jim
;
Martin, Jane
-
2019
-
Seventh edition
Persistent link: https://www.econbiz.de/10011992381
Saved in:
84
Marketing : an introduction
Blythe, Jim
;
Evans, Ian
-
1996
Persistent link: https://www.econbiz.de/10004322663
Saved in:
85
International marketing : strategy planning, market entry & implementation
Bennett, Roger
;
Blythe, Jim
-
2002
-
3. ed.
Persistent link: https://www.econbiz.de/10004755062
Saved in:
86
Managing cross-cultural dysfunction in higher education - an exploratory study
Woldie, Atsede
;
Blythe, Jim
- In:
International journal of management and decision making …
3
(
2002
)
3-4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10006030562
Saved in:
87
The Huckster and the Fox: a fable from the Exhibition Hall
Blythe, Jim
- In:
International journal of management and decision making …
3
(
2002
)
3-4
,
pp. 280-290
Persistent link: https://www.econbiz.de/10006030563
Saved in:
88
Trade fairs as communication: a new model
Blythe, Jim
- In:
The journal of business & industrial marketing
25
(
2010
)
1
,
pp. 57-63
Persistent link: https://www.econbiz.de/10008347431
Saved in:
89
Trade fairs as communication: a new model
Blythe, Jim
- In:
The journal of business & industrial marketing
25
(
2009
)
1
,
pp. 57-63
Persistent link: https://www.econbiz.de/10009965457
Saved in:
90
Using trade fairs in key account management
Blythe, Jim
- In:
Industrial marketing management : the international …
31
(
2002
)
7
,
pp. 627
Persistent link: https://www.econbiz.de/10006264416
Saved in:
First
Prev
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->