Business to business marketing management : a global perspective
Year of publication: |
2022 ; Fourth edition
|
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Authors: | Zimmerman, Alan S. ; Blythe, Jim |
Publisher: |
London : Routledge, Taylor & Francis Group |
Subject: | Marketingmanagement | Marketing management | B-to-B-Marketing | Business-to-business marketing |
Extent: | xiii, 519 Seiten Illustrationen, Diagramme |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Revised edition of the authors' Business to business marketing management, 2018 Includes bibliographical references and index |
ISBN: | 978-0-367-75792-2 ; 978-0-367-75794-6 ; 978-1-003-16403-6 |
Other identifiers: | 10.4324/978-1-003-16403-6 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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